Skip to main content

While the in-person shopping experience has suffered greatly since the onset of the coronavirus pandemic in 2020, Roland is looking to change the way shoppers experience their products.

The key to the legendary electronic music instrument manufacturer's experience is their aptly-named Audience Specific Experience (ASX), which allows the stores to be tuned to customers' liking the press of a button. The audio, video, and lighting are adapted to fit customers' needs, allowing them to further immerse themselves throughout their visit. In addition to the ambiance upgrades, Roland has product experts on-site to assist with questions, hands-on demonstrations, and more. 

Check out some images from a handful of Roland stores below.

"Retailers are continuing to seek out new ways to engage with their customers as they readjust to in-store shopping this holiday season,” said Corin Birchall, Roland's Global Retail Operations Manager. “With Roland’s Audience Specific Experience ASX, each person who walks into the Roland Stores can enjoy music, lighting, and screen content matched to their own needs. We’re excited to be able to expand this upgraded retail experience to more retailers globally so that both consumers and the sales teams that rely on them can enjoy it.”

Recommended Articles


Kygo to Headline Sports Illustrated Super Bowl Party In Los Angeles

Kygo's sun-kissed brand of tropical house will soundtrack the open air party at Century Park, along with Jack Harlow, David Solomon and more.

swedish house mafia 2011

Sebastian Ingrosso Confirms New Swedish House Mafia Music With Sting

He confirmed the high-profile collab, dubbed “Redlight,” in the group’s official Discord server.

flume governors ball

Flume, Kaytranada, Madeon More to Perform at Governors Ball 2022: See the Full Lineup

Kid Cudi, Migos, Halsey, 100 gecs and more are also set for performances.

Only 10 Roland stores currently offer their unique ASX including, locations in the United States, Glasgow, Montreal, Beijing, Sydney, and São Paulo. However, the company plans to expand the format into more stores starting in 2022.

For more information, visit the Roland website



Roland's Verselab MV-1 Allows Producers to Create Complete Songs Without a Laptop

With all the functionality needed to create a complete song—and a competitive price point—Roland's new product is likely to make a splash.

martin garrix

Martin Garrix Invests In Disruptive Dutch Audio Tech Startup Mayht

Mayht's latest funding round was led by Garrix as well as Swedish solar cell company Exeger and venture capital firm Forward.One.

chemical brothers

You Can Win The Chemical Brothers' Roland TB-03 Synthesizer

The legendary electronic music duo is giving away the synth as part of the #ILoveLive campaign.


New Browser-Based Beat Maker Lets You Create Algorithmic Acid House in Real-Time

The Endless Acid Banger emulates Roland's TR-909 and TB-303 machines.


Roland Celebrates 40 Years of TR-808 with Mini-Documentary and Free DAW Plugin

In addition to the interesting history lesson published by Roland, fans can try out a digital version of the machine on their favorite DAW.


Amazon's Rival Clubhouse App Will Let You DJ Your Own Radio Show

New reports suggest that unlike their competitors, Amazon's new app will sharply focus on the live music aspect of broadcasting.


New Digital Marketplace 140 Plates Streamlines the Way You Search for Dubstep

140 Plates is also home to any genre resting at or around 140 BPM, including trap and grime.


You Can Make Beats By Bouncing This Innovative MIDI Ball

The ODD Ball is a feature-packed MIDI instrument that provides a unique beat-making experience.