Skip to main content

Sony's latest strategic investment is sure to augment the already flourishing link between the music and gaming industries. The parent company of Sony Music has moved to acquire a $250 million minority stake in Epic Games, makers of the hit video game franchise Fortnite.

The investment will enable the continued pursuit of crossover partnerships that have already begun to shakeup a rapidly shifting digital entertainment landscape. The two companies have already demonstrated record-setting synergy this year. In April, Travis Scott, a member of Sony's Epic Records roster, drew in Fortnite's single largest audience to date with his virtual Fortnite concert, pulling in over 12.3 million concurrent viewers.

Kenichiro Yoshida, President and CEO of Sony, has expressed eagerness to identify new crossover opportunities through the partnership. "Through our investment, we will explore opportunities for further collaboration with Epic to delight and bring value to consumers and the industry at large, not only in games, but also across the rapidly evolving digital entertainment landscape," Yoshida said.

From an entertainment perspective, Sony remains a triple-threat in the music, gaming, and film industries. Moreover, Sony's closer ties to Epic Games could prove advantageous as the company gears up for the start of gaming's next chapter with the release of the Playstation 5. At Epic's current $17 billion valuation, Sony's investment equates to around 1.5% ownership.

Recommended Articles

tom swoon

Tom Swoon Returns With New Music Four Years After Fatal Drunk Driving Accident

The song "reflects his feelings about the accident," according to a statement from Swoon's family.

Slushii

Slushii Announces Full-Length Anime Series and New Album

Slushii also dropped a new single called "Turn It Up," which marks his highly anticipated return to Monstercat.

madeon

Madeon Announces 13-Stop "Good Faith Forever" 2022 Tour

The new tour will see Madeon and Yung Bae take on 13 cities across the U.S., Canada, and France next year.

Related

Marshmello Fortnite

Fortnite Reveals New In-Game Concert Series Amid Bitter Legal Battle with Apple

Fortnite's new Party Royale concert series won't be available on your Apple devices.

BTS

Fortnite Announces In-Game BTS Music Video Premiere

The popular battle royale game will be hosting the world premiere of the choreography version video of BTS' single "Dynamite."

Android YouTube Music Application

Industry News Round-Up: Sony Buys 60% Stake in EMI, YouTube Launched Music Streaming Service

Sony now owns 90% of EMI Publishing. YouTube launches YouTube Music.

[Press pic] Kaskade 2

Kaskade is Getting His Own Fortnite "Party Royale" Concert

The Monstercat-powered concert will join the worlds of Epic Games' Fortnite and Rocket League.

Marshmello Fortnite

Marshmello's Fortnite Event Broke the Game's Concurrent Player Record

Marshmello's event was the biggest day for Fortnite yet.