Though the Apple Watch first appeared on the scene nearly five years ago to underwhelming sales in its first year, the industry-leading wearable device has flourished in popularity in recent years and is poised for further growth.

As the release of Apple's latest Series 6 watch looms, Spotify has stepped up efforts to support and improve its capabilities on the device. Despite having an app since 2018 on the watch, Spotify has not created a native wearable experience, instead vastly functioning as a control for the Spotify app on the iPhone. 

Until now, Spotify's Apple Watch app has not supported streaming natively through the device. However, recently users have reported seeing a blue "beta" icon within the watch's connected devices window, which has allowed them to stream directly through the device with no iPhone connection required.

The feature appears to be in a limited testing stage for the moment, and will hopefully roll out to users in greater numbers in the coming weeks. 

Spotify has picked a good time in history to step up its support for wearable devices. The first half of the decade is forecasted to see the entire wearables market grow nearly 20% every year, according to a report by Mordor Intelligence. While 216 million wearable units moved off shelves in 2019, an estimated 614 million are expected to sell in 2025.

Source: Digital Music News

Related

spotify-icon-ios

Spotify Will Soon Allow Streaming from Apple Watch Without iPhone Nearby

The update will allow users to eschew the iPhone and stream straight from their Apple Watch.

Apple Music Launches New danceXL Playlist (EDM.com Feature)

Apple Music Tests Lyric Sharing Features in iOS 14.5 Beta

Apple Music continues to innovate its technological features as the high-stakes streaming wars continue.

spotify-icon-ios

Spotify is Testing an Instagram Stories-Like Feature In Editorial Playlists

Having tested the feature in several different capacities, Spotify seems to have a lingering fascination with incorporating stories on its platform.

Spotify

Spotify Is Rolling Out Voice Control Functionality: Just Say "Hey Spotify"

Navigate in-app to specific creators, playlists, and songs with Spotify's new wake word feature.

Apple Music

Industry News Round-Up: Apple Music Gets Analytical, Spotify's New Hate Policies, & More

Apple is launching an analytical platform as well as an internal division to work with music publishers and songwriters.

spotify-icon-ios

New Spotify Patent Aims to Curate Content Based On Nostalgia

Spotify may be able to use its predictive algorithms to identify songs that will have you yearning for the past.

apple-music-vs-spotify 2

Apple Music Just Beat Spotify With The Most US Subscribers

Apple Music passes Spotify and takes the lead in US subscribers.