Skip to main content

Spotify hosted their version of an Apple-style product launch this week during their Steam On event. During the virtual program, which livestreamed on Monday, they broke down the power that audio has, the journey of music creation, and all the opportunities they have planned for both creators and the billions of fans who use their platform. One of those new features is the introduction of Spotify Clips.  

The format will look familiar because, just like Instagram, Spotify is drawing influence from Snapchat with the implementation of an ephemeral video format. The feature has been in the works since last year, when it was tentatively titled "Storyline," but its beta testing phase was designated only for a few big names, like Kelly Clarkson and Jennifer Lopez. As of today, the tool remains exclusive to artists. 

Spotify Clips was one of many new features to be added to the streaming giant's platform. Another standout was the announcement of "Spotify HiFi," the company's new streaming tier that delivers music in CD-quality, lossless audio format. Also highlighted were expanded capabilities of Spotify's patented Canvas tool as well as feature called Marquee, which will host full-screen, sponsored recommendations for advertising new releases. 

You can watch the full Spotify Stream On event below. 

Scroll to Continue

Recommended Articles

Badproxy3

Bad Proxy Teams Up With Social Kid To Release Hard-Hitting Industrial Anthem "Break Away"

With bass-heavy beats and stabbing synths throughout, "Break Away" delivers a heavy escape to a digital world.

Portola Music Festival

Flume, Kaytranada, The Chemical Brothers, More to Play Goldenvoice's New San Francisco Festival, Portola

The two-day festival will also feature sets from James Blake, Arca, Peggy Gou, M.I.A, Four Tet, PinkPantheress, DJ Shadow, and more.

illenium dillon francis

Dillon Francis Debuts Long-Awaited Collaboration with ILLENIUM

The two artists have been teasing the unreleased track for over a year.

Related

Spotify

Spotify Launches "Group Session" Feature for Premium

Spotify premium has another noteworthy social listening feature.

spotify-mobile 2

Spotify Enters the Video Space with "Vodcasts"

Spotify is coming for YouTube's territory.

spotify-icon-ios

Spotify is Testing an Instagram Stories-Like Feature In Editorial Playlists

Having tested the feature in several different capacities, Spotify seems to have a lingering fascination with incorporating stories on its platform.

spotify

Spotify Patent Filing Signals New Karaoke Feature

The patent details technology that will identify what song a user is singing in order to play back its instrumental version.

spotify-icon-ios

Spotify Launches "track IDs" Playlists for Electronic Dance Music Discovery

Clubs are currently closed, but the dance floor remains open thanks to Spotify's new suite of playlists.

Spotify money

Spotify Launches "Loud & Clear" Initiative Aimed At Increasing Transparency

Spotify has responded to arguments from critics with a new data-driven multimedia venture.

Kryder

Kryder Enters the VR Space With Launch of New "Kryteria Metaverse"

"A forward thinking way of promoting new music now that festival stages and clubs are out of action."

Spotify

Spotify Is Rolling Out Voice Control Functionality: Just Say "Hey Spotify"

Navigate in-app to specific creators, playlists, and songs with Spotify's new wake word feature.