Skip to main content

Live Nation's latest innovation will bring the timeless past time of collecting concert ticket stubs to the world of blockchain technology.

The company's Live Stubs initiative will see the minting of concert stubs into digital NFT collectibles consistent with the sections, rows, and seats purchased by concert-goers. The effort is turning the nostalgic hobby into a new industry which will undoubtedly be to the benefit of Live Nation's partnering artists. 

The venture offers artists a low barrier to entry to participate in the red-hot NFT revolution. With Live Nation handling the digital assets, artists are left with the fun part: identifying unique rewards and experiences to offer token-holders. 

Swedish House Mafia are first to test the waters. The iconic dance music trio will be offering Live Stubs to fans who purchase tickets to their upcoming "Paradise Again" tour, which is set to kick of in summer 2022. The NFTs will automatically be delivered to ticket-holders via Ticketmaster's existing digital ticket distribution system.

Scroll to Continue

Recommended Articles

Rivessi Press Image

Rivessi Unveils Radio-Ready House Heater, "Say Goodbye"

The UK-based producer has just returned with yet another dancefloor-ready gem.

Deorro and Los Tucanes De Tijuana

Deorro Connects with Los Tucanes De Tijuana and Maffio for Rhythmic New Single "Yo Las Pongo"

"Yo Las Pongo" is the latest single from Deorro's forthcoming album, "ORRO."

Steve Aoki and Snoop Dogg

Steve Aoki & Snoop Dogg to Airdrop Singles From Forthcoming EP To NFT Holders

Steve Aoki and Snoop Dogg are bonding over a shared love of Web3 technology.

“Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows,” said Michael Rapino, President and CEO of Live Nation. “Special thanks to Swedish House Mafia for kicking it off for their upcoming tour.”

FOLLOW SWEDISH HOUSE MAFIA:

Facebook: facebook.com/swedishhousemafia
Instagram: instagram.com/swedishhousemafia
Twitter: twitter.com/swedishousemafia
Spotify: spoti.fi/36uoBWe

Related

swedish house mafia

Swedish House Mafia Condensed 45 Unreleased Songs for Upcoming Album, "Paradise Again"

Swedish House Mafia have seen a substantial increase in their output with a darker shift in their creative direction.

swedish house mafia

Swedish House Mafia Announce First Music Festival Performance of 2021

The legendary trio's comeback campaign will shift into high gear at Audacy Beach Festival, where they'll be joined by Weezer, All Time Low and more.

swedish house mafia

Swedish House Mafia Tease Return to Touring

An Instagram post by Swedish House Mafia member Sebastian Ingrosso has fueled speculation of 2021 shows on the horizon.

swedish house mafia

Swedish House Mafia to Perform Medley of New Music at 2021 MTV VMA Pre-Show

Swedish House Mafia seem poised to kick their comeback into overdrive with another televised performance.

swedish house mafia

Listen to Swedish House Mafia's BBC Radio "Dance Weekend" Mix—With 4 Unreleased IDs

The iconic trio cycled through a number of their generational dance anthems as well as tracks by Daft Punk, Eric Prydz, and more.

swedish house mafia the weeknd

The Weeknd Lists Swedish House Mafia As Inspiration for New Album, Fueling Speculation of Collab

According to The Weeknd, his next album was inspired in part by the legendary trio of Axwell, Sebastian Ingrosso, and Steve Angello.

swedish house mafia

Swedish House Mafia Reveal Release Date of Long-Awaited Album, "Paradise Again"

The album's release aligns with Swedish House Mafia's momentous performance at Coachella 2022.

Swedish EDM trio Swedish House Mafia during a DJ performance.

Swedish House Mafia has "Lots of New Music Coming" According to W&W

Swedish House Mafia apparently have more than a track or two on the way.