Skip to main content

Universal Music Group has been named the exclusive launch partner for Vera, a mobile application created by music wellness and technology company Music Health.

Vera is an AI-driven music app designed specifically for people suffering with dementia. The technology used in the Vera application "allows Vera to curate the perfect song at the right time for every individual listener."

According to UMG, the venture took Music Health three years of rigorous research and development. The research included more than 20,000 hours of observation and analysis to effectively conclude that Vera had a positive impact on the quality of life of people with BPSD, or the Behavioural and Psychological Symptoms of Dementia.

"We've built Vera to know and find the music that means the most and has the biggest effect for each person living with dementia," said Stephen Hunt, Music Health's co-founder, per Music Business Worldwide. "It acts like a music detective, that seeks out tunes that they used to love a long time ago but may have forgotten about, which their carers may have never heard of, and their families may not even know."

Scroll to Continue

Recommended Articles

ace aura nytrix

Ace Aura and Nytrix Team Up for Cinematic Banger, "Echoes": Listen

Ace Aura and Nytrix have cooked up a haunting, heavy-hitting track befit for Ophelia's selective roster.

283217113_558360918987304_3064876497759124588_n

Bear Grillz Explores the Duality of Mental Health On Two-Sided Album, "Prismata"

The album aligns with the start of an eponymous tour comprising over 50 dates.

ray volpe

Ray Volpe Unleashes "Laserbeam," the Most-Played Record at EDC Las Vegas 2022

"Laserbeam" became the most-played song at this year's EDC Las Vegas—before it even came out.

Music has been used in the treatments of many illnesses, especially mental health issues. The notion that personalized music significantly improves cognitive function for those suffering with a condition like dementia has been widely accepted as an axiom among the world's neurologists.

This isn't Universal Music Group's first time entering the intersection of health and audio. In September 2021, UMG partnered with MedRhythms, an application that provides "prescription music" to patients.

You can find out more about Vera here.

Related

apple music

Apple May Soon Offer Music That Adapts to Your Heartbeat In Real-Time

Big things could be announced at Apple's WWDC event this year.

Universal Music Group

Industry News Round-Up: Universal Music Group For Sale, Apple Music's North American Subscribers, and More

Up to 50 percent of Universal Music Group could be for sale. Apple Music claims to have more North American subscribers than Spotify.

earbuds general

Google Files Patent for Wearable Devices to Control Music by Drawing on Your Skin

Built-in accelerometers and sensors interpret the incoming wave as a gesture for various commands.

general headphones

UMG and MedRhythms Partner to Treat Neurological Disorders With "Prescription Music"

The first-of-its-kind partnership seeks to treat neurological diseases with music.

Diplo Skrillex Justin Bieber

Industry News Round-Up: Facebook + UMG Ink Deal, Skrillex & Justin Bieber's 'Sorry' Lawsuit Dismissed & More

Facebook and Universal Music Group have penned a landmark deal for monetizing copyrighted content on Facebook, Instagram, Messenger, and Oculus.

1151605a-4bba-4ecd-aac9-1742df02732a-0x0-KJC_5055-1

Elon Musk Introduced Tesla's New AI Robot With a Human Awkwardly Dancing to EDM in Tights

The "humanoid" Tesla Bot isn't the first product Musk has introduced that has received strange looks.

Music Minds Matter Hotline

Help Musicians UK is Leading the Discussion on Mental Health in Music

A UK based charity is making dedicated mental health support for music industry professionals just a phone call away.