Skip to main content

Apple Music has announced a new artist discovery initiative that seeks to spotlight the emerging artists of the world's second largest continent.

The launch of the Africa Rising initiative sees the addition of a new playlist to the Apple Music ecosystem by the same name. The mission to uplift Africa's next generation of stars arrives with Nigerian Afro-fusion artist and producer Omah Lay as the playlist's first cover feature.

Lay's debut EP Get Layd was released in May, sparking several appearances for him on Nigeria's Top 10 singles chart. The EP additionally netted him the top album on Apple Music Nigeria at the time.

"I have always used Apple Music, seeing my favorite artists on playlist covers and features but here I am looking pretty as Apple Music's first Africa Rising artist," said Lay. "I am overwhelmed, dreams really do come true." The Africa Rising program will be showcasing a new artist every two months.

Scroll to Continue

Recommended Articles

289968913_10159832838192225_3485192787142424932_n

An Insider's Guide to Norway's Stavern Festival 2022

The 2022 edition of Stavern boasts a huge lineup with Major Lazer, Madeon and more.

NYE_AspireHigher-Whosjfk-12-31-21-1980

Chase & Status, Emancipator, KOAN Sound, More to Headline Submersion Festival 2022

The sophomore edition of Submersion Festival is taking things to the next level.

Nicky Romero headlining the Protocol Recordings Label Night at Escape Nightclub for Amsterdam Dance Event

ADE Reveals First Wave of 2022 Lineup With Afrojack, Tiësto, CloZee, More

Over 2,500 artists are typically featured at the iconic dance music summit.

Apple Music has recently stepped up its efforts in Africa by rolling out service to 17 additional African nations and launching Africa Now Radio. The service is currently available in 30 African countries total, the most of any major streaming service thus far.

Related

Isgubhu-Apple Music

Apple Music Rolls Out New Isgubhu Platform, Spotlighting Electronic Music in Africa

Black Coffee is the debut cover feature of the Isgubhu Voices playlist.

danceXL Final Art

Apple Music Launches danceXL Playlist

Apple Music's danceXL playlist launches with music from Alesso, Martin Garrix, Camelphat, FISHER, Alison Wonderland, Above & Beyond, Kygo and more!

Apple Music Launches New danceXL Playlist (EDM.com Feature)

Apple Music Launches New Web Player for Desktop Users

Apple Music is now available to surf right from your computer browser.

xmjN58NnAhMiC5f8SSdSXa

Barbie Launches Music Producer Doll to Empower Next Generation of Female Artists

Iconic toy maker Mattel partnered with famed singer-songwriter Ester Dean and Girls Make Beats on the doll, which come with computers, headphones, and a sound mixer to amp up the creativity.

Zedd, OMNIA Nightclub

Zedd Curates Exclusive DJ Mix of Apple Music's Biggest Songs of 2020

Check out Zedd's end-of-the-year playlist featuring over 30 of Apple Music's biggest 2020 tracks.

Apple Music Launches New danceXL Playlist (EDM.com Feature)

Apple Music Tests Lyric Sharing Features in iOS 14.5 Beta

Apple Music continues to innovate its technological features as the high-stakes streaming wars continue.

apple-vs-spotify

Apple Music Jabs Spotify With Controversial Newsletter: Read the Full Statement

"We believe in the value of music and paying creators fairly for their work."

Spotify

UK Government Launches Investigation of Streaming Platforms' Economic Impact on the Music Industry

Officials are asking all those involved in the industry to share their experiences and assist the investigation.