Skip to main content

In a new effort to expand representation for Black voices within its organization and its festivals, Goldenvoice has launched a new organizational unit called "GV Black." Goldenvoice, producer of famed California-based music festivals Coachella, Stagecoach, and more, has shared the announcement of the new team's creation on Coachella's social media channels.

The statement opens with a commitment to raising awareness of the violence that has disproportionately impacted the Black community in the United States. Goldenvoice's announcement comes in the wake of prolonged nationwide protests against police brutality, sparked by the death of George Floyd back in May 2020. 

Goldenvoice notes, however, that their commitment to diversity will extend beyond this particular moment. Pledging "continual and consistent support" to the Black community, Goldenvoice's new "GV Black" team will seek to highlight the experiences of Black team members within the broader Goldenvoice organization and creative initiatives to support greater racial representation at Coachella. 

The creation of "GV Black" is Coachella's latest effort to expand diversity after making strides to bring more Black and female representation to its lineups in recent times. In 2018, Beyoncé became the first woman of color to headline the event. That same year, a record number of women took the stage, half of whom were women of color. 

Scroll to Continue

Recommended Articles

primavera sound

Primavera Sound Reveals Massive 2023 Lineup With Skrillex, Calvin Harris, Fred again.. and More

For the first time, Primavera Sound will be held in Barcelona and Madrid on two consecutive weekends.

fred again

This AI-Powered App Makes You the Subject of a Fred again.. Song

Even Fred himself used Claire Wang's ingenious title generator.

90344001_10157023892236272_465886467080585216_n

Pioneering House Music Artist Jesse Saunders Hospitalized Following Stroke

Saunders is "facing a long and difficult rehab" after suffering a stroke in the Las Vegas area.

FOLLOW COACHELLA:

Website: coachella.com
Twitter: twitter.com/coachella
Instagram: instagram.com/coachella

Related

covid-19 vaccine

Goldenvoice in Talks to Develop Mass Vaccination Site in Coachella Valley

The event promoter is lending their logistical expertise for the public good in the fight against COVID-19.

Coachella

Coachella Officially Abandons 2020 Event, Announces Rescheduled 2021 Dates

The announcement arrives days after widespread speculation surrounding an official cancellation.

Coachella - Jamal Eid

The Coachella Documentary is Free for Streaming Month

The YouTube-hosted documentary will feature footage of Daft Punk, Billie Eilish, and many more.

A photo of the ferris wheel and astronaut installation at Coachella Valley Music & Arts Festival.

Coachella Partners Up With Contigo to Reduce Single-Use Plastics in 2020

Coachella and Contigo are taking a step toward a greener 2020 event.

A photo of an astronaut art installation as well as a more abstract sculpture at Coachella Valley Music and Arts Festival.

Coachella Confirms 2020 Postponement Amid COVID-19 Concerns

Coachella has joined SXSW and Ultra in canceling their 2020 event amid COVID-19 concerns.

coachella promo

Radius Clause Lawsuit against Coachella Thrown Out by Judge

Coachella parent company Goldenvoice wins the case against Soul'd Out Festival.

general studio

New Artist Database Launched In Support of Non-Binary Creatives

India Jordan, who shared the list on Twitter, issued a call to action to bookmark and share the list in support of the artists.