Skip to main content

The next evolution of Insomniac Events is on the horizon.

The parent company of EDC has inked a new partnership with innovative software developer Unity, a leader in the creation of real-time 3D experiences. Unity has become a go-to solution for 3D, AR, and VR game developers and throughout 2021 Unity applications were downloaded over 5 billion times per month on average.

The partnership will yield Insomniac's next wave of offerings in virtual concerts. The prolific events company is renowned for its large-scale electronic dance music festivals and currently produces over 10,000 annual club shows, concerts, and festivals worldwide. Recently, the company has begun dabbling in an expansion of their model for an increasingly digital audience. Insomniac famously became the first events brand to host a major music festival on the Roblox platform with 2021's "World Party" event for EDC Las Vegas.

The 2021 edition of EDC Las Vegas, one of the largest electronic dance music festivals in the world.

The 2021 edition of EDC Las Vegas, one of the largest electronic dance music festivals in the world.

Scroll to Continue

Recommended Articles

Cookie Monsta

Cookie Monsta's First Posthumous Single Battles Against Destructive Self-Talk: Listen to "I'm Delighted"

The first posthumous single from Cookie Monsta, who tragically died in 2020, is a collaboration with Flux Pavilion and Koven.


Kygo Revealed as Headliner of Forbes' Under 30 Summit Music Festival In Detroit

The 2022 summit will take place October 2-5 at the Detroit Opera House.

four tet

Watch Four Tet's 3-Hour DJ Set From a Historic 1771 War Fort

The explosive performance went down at the inaugural Making Time Festival in Philadelphia.

"Partnering with Insomniac Events is a fantastic opportunity for us here at Unity," said Peter Moore, Senior VP of Live Entertainment at Unity, in a press statement. "Pasquale [Rotella, Insomniac Events' CEO and Founder] and his team are revolutionary and always looking to expand their vision and bring extra value to their community. This partnership is the beginning of a long relationship that we believe will usher in a new level of interactive and immersive experiences within the world of live entertainment."

The two companies had reportedly been in talks for over nine months before revealing the partnership. In an interview with Venturebeat's "GamesBeat" vertical, Moore suggested that a virtual version of EDC will be the first festival to take place on the Unity platform. "We’re building a virtual platform for them not just for EDC, which will be our first festival, but for future concerts," he said. 

In a press release issued to announce the Unity partnership, Rotella conveyed his belief in the metaverse's potential to foster meaningful connections and deliver the memorable entertainment experiences Insomniac fans know and love.

"It is an honor to be partnered with an incredible company like Unity on this new journey. Our vision is to create a social experience in which everyone is a Headliner—where stories and music unite us in discovery, love and a true sense of belonging," Rotella said. "Unity is helping us create a world’s first experience for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music."



Amnesia Ibiza Enters the Metaverse: 4 Reasons You Can't Miss Decentral Games' "SuperClub" Launch

Amnesia Ibiza's metaverse debut has the looks of the most interactive venture yet, thanks to Decentral Games' unique tech specs and value proposition.

Insomniac Events

Insomniac & LiveXLive Announce Global Livestreaming Partnership with Virtual Reality Capabilities

You can watch your favorite sets in virtual reality from the comfort of your own home.

metaverse nft

New Music Industry Content Moderation Service Helps Take Down Unlicensed Metaverse NFTs

The metaverse remains a Wild West, but prominent rights-holders are beginning to enlist services to protect their financial interests.

Deadmau5 FVDED In The Park Vancouver 2021

deadmau5 Joins VC Firm As Strategic Advisor As Metaverse Gold Rush Heats Up

Titans of industry are in high demand when it comes to shaping the future of the metaverse.

Rave Bunnies

"Rave Bunnies" Metaverse Project Dangles Carrots to Festival Lovers Looking to Profit From Crypto-Gaming

Rave Bunnies is the colorfully quirky NFT concept dedicated to engaging ravers around the world.

swedish house mafia

Absolut Vodka Teams Up With Swedish House Mafia to Develop Album-Themed Cocktail

The Swedish vodka brand is also launching Absolut.Land, a metaverse experience featuring a "custom jukebox" that will play the trio's long-awaited debut album during Coachella.

Bootsy Bellows

The h.wood Group Announces Plans for First-Ever Metaverse Nightclub, Sunset Boulevard's Bootsy Bellows

The h.wood Group team plans to implement a ticketing strategy that leverages NFTs in order to gain access to the club.