Skip to main content

It's hardly a secret that the future of music commerce lies in streaming, but the numbers continue to bear this out in ways that can't help but become cause for reflection.

According to industry experts, over 100,000 tracks are now being uploaded to streaming platforms each and every day. This jaw-dropping figure was most recently cited by Sir Lucian Grainge, Universal Music Group's CEO and Chairman, who mentioned it will addressing attendees of the Music Matters conference in Singapore.

There's a lot that could be said about the scale of music streaming today and how it has empowered the independent creator to directly reach consumers. But as Music Business Worldwide points out, Grainge argued that this milestone arguably makes the label a more important part of the equation.

Grainge indicated that labels with experience in promotion and artist development are best equipped to reach audiences at scale, which is what makes the path towards professional musicianship viable. Those sentiments were echoed by Steve Cooper, the exiting CEO at Warner Music Group.

Scroll to Continue

Recommended Articles


Rezz On Grappling With Mental Health and Insomnia: "Nobody Knew What I Was Going Through"

REZZ appeared as a guest on KITTENS' "She/Her/They" podcast for a rare interview to discuss mental health, sexuality and the adverse effects of a grueling touring schedule.

Huawei Smartwatch

This Innovative Smartwatch Comes With Built-In Wireless Earbuds

Owners will be able to push a button, triggering the watch's face to open and reveal the underlying earbuds.

Hatshepsut Temple in Luxor Egypt

Cercle's First 2023 Show Is at a 3,500-Year-Old Temple In Egypt—And You Can Attend

Adriatique will be performing an extremely rare set at the historic mortuary temple of Hatshepsut.

"The complexity of being able to separate one’s music from the other 99,999 tracks uploaded that day is incredibly complex [and] incredibly difficult," Cooper stated while noting that marketing music in today's world can be capital intensive and require certain areas of expertise that not every artist may be savvy to.

As far as the trajectory of streaming goes, over the last five years the volume of tracks being uploaded to platforms across the internet has multiplied fivefold. According to Grand View Research, the sector is expected to continue growing at double digit percentages each year through at least 2030.


Spotify money

Here's How Much Each Music Streaming Platform Pays Per Stream

Aggregate data was collected by The Trichordist.


UK Government Launches Investigation of Streaming Platforms' Economic Impact on the Music Industry

Officials are asking all those involved in the industry to share their experiences and assist the investigation.


Apple Music Jabs Spotify With Controversial Newsletter: Read the Full Statement

"We believe in the value of music and paying creators fairly for their work."

songwriting songwriters

Songwriters Get Hit In the Wallet by Spotify, Apple Music, and Pandora... Again

David Israelite, president and CEO of the National Music Publishers Association, said major streaming services "have proposed the lowest royalty rates in history."


House Representative Rashida Tlaib Takes Aim at Music Streaming Services In New Resolution

It is the "duty of the Federal Government to establish a new royalty program," according to Tlaib's resolution.


TikTok Sets Sights On Spotify, Makes Moves On Native Music Streaming Service

TikTok's parent company, ByteDance, has already filed a U.S. trademark application for a new music platform called "TikTok Music."


Audius Strikes Landmark Deal With TikTok As Platform's First Music Streaming Partner

Artists on the blockchain-based streaming platform can now integrate songs directly to TikTok sounds.


"Race to the Bottom": U.S. Representative Drafts Letter to Congress for Music Streaming Royalty Reform

"Streaming music platforms' payouts per stream are minuscule, and declining each year—leaving working musicians with little of the income generated by these platforms."