Skip to main content

In a new study conducted by, social media's newest goliath has been shown to be an undeniably influential method of music discovery.

TikTok's popularity has surged since the social media platform launched in 2016 and filled the void left by the dismantled short video service Vine (R.I.P.). While TikTok employs a slew of features to make users' videos pop, it seems that now more than ever, the songs used to soundtrack those clips are among the most appealing aspects of the platform. 

The study surveyed nearly 1,000 TikTok users to gather data about the platform's influence on music, and the results were unsurprisingly staggering. For instance, 55% of respondents said that TikTok has influenced their music taste and 47% believe that it's the future of the music industry. 

Scroll to Continue

Recommended Articles

ray vople bass canyon

Bass Canyon 2022: Set Times, Weather and Everything Else You Need to Know

You can never be too prepared for a trip to the Gorge Amphitheatre.

ultra korea

Marshmello, Martin Garrix, Nicole Moudaber and More Announced for Ultra Korea 2022

Organizers revealed the first wave of artists to appear in Seoul for the 2022 return of Ultra Korea.


The 3rd Annual Renegade Burn: Trolling Run Amok or Playa-fied Revolution?

Burning Man is back, so why are people throwing a "Free Burn" anyway?

Interestingly, 23% of users revealed that TikTok was their first introduction to EDM. Using social media as a tool for music discovery is nothing new, but TikTok dominates in that field, with 60% of users reported having using the platform to find new music. Only Spotify ranked higher as a method of discovery, and TikTok now beats out Apple Music and YouTube in that regard.

Overall, a whopping 81% of respondents believe that musical artists should collaborate with creators on TikTok. As the platform continues to skyrocket in popularity, one trending video has the capability to send a song's popularity to the moon. 

Check out the full study here


ultra music festival

96% of People Plan to Attend "Some Form" of Live Event Once Safe, According to Study

3 in 4 are most excited to return to sporting events, concerts, and movie theaters.


From Fan to Family: How Discord Gave Artists a Platform to Connect With Purpose

The "24-hour diner of the internet" fosters community for artists, gamers, and hobbyists unlike any other social media platform.

TikTok Influencer Marketing

TikTok And The New Age of Influencer Marketing

What makes TikTok so popular, and how did it become the next major platform for influencer marketing?


TikTok Creator Blasted by Artists for Offering to Use Their Music—Then Requesting Payment

Dabin, Kompany, and Hex Cougar are three of a litany of prominent electronic music artists to be targeted by Fruit Boy.


Ghastly Opens Up About Anxiety and How Content Culture Can "Drain an Artist to Their Lowest Levels"

"I was working on a song with someone recently who asked me if I could make the beat 'more tik-toky' it made me feel dirty just to read it," Ghastly wrote.

spotify-mobile 2

Spotify Files Patent for Short-Form Video Sharing Akin to TikTok

Spotify's latest vision is an indication the company has been taking notes from its competitors.


TikTok Unveils Artist-Focused App for Uploading Music and Tracking Analytics

TikTok for Artists has made it easier for artists to gather information on their uploaded music.

Anonymous DJ/producer Marshmello and his manager, Moe Shalizi, sitting on steps by a palm tree.

Marshmello and Avicii Managers Among Investors in TikTok Rival Triller

Proxima Media has led a second round of funding for the new app after raising $28 million.