Snapchat is going head-to-head with TikTok, Facebook, and other tech giants looking to capitalize on music in short-form video.

The company is in the early stages of enabling creators to embed music in their snaps, a move that mirrors TikTok's approach, which proved to be a harbinger for the tech and music crossover space. Representatives have announced that they have secured licenses with a number of major music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and more in their efforts to flesh out an expansive catalog.

The new functionality is currently in beta testing in Australia and New Zealand, where Snapchat users can add music to their posts within the app itself. The app also includes links to the full song on Spotify and Apple Music for the end user to navigate to if they want to add the song to their personal playlists. According to reports, users will be able to swipe up to access and view the song's title, artist, and album art.

"We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem (artists, labels, songwriters, publishers and streaming services) are seeing value in our partnerships," said a Snap spokesperson. "Music is a new dimension they can add to their Snaps that helps capture feelings and moments they want to share with their real friends."

Recommended Articles

ILLENIUM - GLOBAL DANCE 2021 - BRPHOTOCO 19

Relive Global Dance Festival's Magical Denver Return [Recap + Photo Gallery]

Global Dance delivered a massively successful festival with Kaskade, Excision, and many more.

tokimonsta channel tres

This TOKiMONSTA and Channel Tres Collab Is The Weekend Bop of Your Dreams

"Naked" gets the party started with twangy chords, subtle disco synths and a groovy bassline.

Related

jeff bezos

Jeff Bezos to Congressman Who Asked Why Twitch Doesn't License Music: "I Don't Know"

Twitch, which is owned by Amazon, has been issuing DMCA takedown notices in lieu of licensing music.

Gaming

Monstercat Announces Partnership with Gaming Platform Roblox to Empower Creators with Its Music

The announcement arrived after Roblox reported a staggering 150 million monthly active users.

1658182993207301_c5_720x720

TikTok Creator Blasted by Artists for Offering to Use Their Music—Then Requesting Payment

Dabin, Kompany, and Hex Cougar are three of a litany of prominent electronic music artists to be targeted by Fruit Boy.

riot games

Spotify Signs Deal to Be Exclusive Audio Streaming Partner for Global "League of Legends" Esports Events

Spotify and Riot Games are a formidable tandem in the EDM and gaming crossover space.

Snapchat

Snapchat’s New Feature Will Make Those Concert Stories Easier to Watch

If you always tap through your friends' stories, you're going to want to read this.

spotify-icon-ios

Spotify Has Invented AI Technology for Songwriters to Detect Plagiarism

The streaming giant filed a patent for a "Plagiarism Risk Detector And Interface."

Snapchat

How To Grow Your Snapchat Following

Try these tips and tricks to grow your Snapchat following!

snapchat-mention-tag

Snapchat Finally Launches Tagging Features

What we've all been waiting for...