Skip to main content

It's time to pour it up for the return of Swedish House Mafia.

In anticipation of the iconic dance music trio's upcoming closing performance on Sunday night of Coachella 2022, Absolut Vodka is assisting fans with finding paradise. 

Absolut's new "Paradise (Again) Paloma" blends the brand's refreshing grapefruit vodka with a tangy dash of lime juice, soda water, and a sweet Swedish Fish garnish to top it all off. The summertime citrus beverage is being sold as a pre-packaged craft cocktail blend for easy mixing.

Even better, with the release of Swedish House Mafia's debut album Paradise Again looming just around the corner on April 15th, those not attending Coachella will still have the opportunity to join in the conversation.

Swedish House Mafia Abolut Vodka

Absolut Vodka's "Paradise (Again) Paloma" is a summertime blend of grapefruit and lime with a Swedish Fish garnish for good measure.

Scroll to Continue

Recommended Articles

memba elohim

Elohim and MEMBA Team Up for New Dancefloor Heater, "Mirrors"

The new single was released alongside a trippy audiovisual with contorting images of rave scenes.

Sullivan King and Wooli

Sullivan King and Wooli Unite for Colossal Melodic Bass Anthem, "Let Me Go"

The single will appear on Sullivan King's upcoming third album, "Thrones of Blood."

To that end, the Swedish vodka brand is launching Absolut.Land, a metaverse experience with the potential to explore gravity-defying virtual dancefloors, and uncover VIP giveaways and digital Absolut-branded collectibles. Fans onsite at Coachella can test their hand at mixology by taking over as bartenders in Absolut.Land through an interactive kiosk situated on the festival's grounds.

According to a press release, Paradise Again will be played on a "custom jukebox" within Absolut.Land.

"We wanted to mix with our fans in a way that's really innovative and different, and what's bigger than the metaverse," said Swedish House Mafia's Axwell, Steve Angello and Sebastian Ingrosso in a joint statement. "When we hit the headline stage at the festival on Friday, you can also find us in Absolut.Land to listen and dance to our newly dropped Paradise Again album over the Swedish Paloma cocktail we created with Absolut."

As Coachella opens its doors on Friday, so too will Absolut.Land. You can keep a pulse on this one-of-a-kind brand activation here

FOLLOW SWEDISH HOUSE MAFIA:

Facebook: facebook.com/swedishhousemafia
Instagram: instagram.com/swedishhousemafia
Twitter: twitter.com/swedishousemafia
Spotify: spoti.fi/36uoBWe

Related

swedish house mafia

Watch Swedish House Mafia's Full Coachella 2022 Headlining Performance

Swedish House Mafia uploaded the breathtaking performance to their official YouTube channel.

FCJ4W-LVkAEJZIW

Swedish House Mafia Confirmed for Coachella 2022

Coachella confirmed the news on October 20th via the iconic Indio festival's socials media.

swedish house mafia

Swedish House Mafia and IKEA Launch New Collection to "Democratize Music Production at Home"

Swedish House Mafia and IKEA are providing solutions for creatives to produce music without inhibitions.

Swedish EDM trio Swedish House Mafia during a DJ performance.

Swedish House Mafia Confirmed for Ultra Europe 2019

Swedish House Mafia are headed to Croatia.

swedish house mafia

Swedish House Mafia Condensed 45 Unreleased Songs for Upcoming Album, "Paradise Again"

Swedish House Mafia have seen a substantial increase in their output with a darker shift in their creative direction.

swedish house mafia

Swedish House Mafia Concert-Goers Will Be the First to Experience Live Nation's NFT Ticket Stubs

Live Nation has a solution to seamlessly integrate artists into the NFT game.

EDM supergroup Swedish House Mafia (comprised of Sebastian Ingrosso, Steve Angello and Axwell) during a 2019 performance at Tele2 Arena in Stockholm.

Swedish House Mafia Go Dark On Social Media

Swedish House Mafia have our attention.

swedish house mafia

Swedish House Mafia Are Performing the First-Ever Real-Time DJ Set On Spotify

Fans will be able to tune into the DJ set directly on Swedish House Mafia's Spotify artist page.