PUMA has launched a new strategic partnership with DJ Snake. The renowned "Middle" producer is the German footwear company's newest spokesperson, and together the two will be launching a new and improved version of the PUMA Mirage.

The Mirage was first introduced to the market a remarkable 50 years ago as a track and field-focused shoe. However, it didn't gather much appeal until the 1990s, when it found its stride as a casual jogging shoe.

With its newest instantiation, PUMA is aiming to preserve some of the shoe's storied stylistic origins while adding the flare fit for the modern era. The Mirage Tech sports an eye-grabbing, cyberpunk-like aesthetic layering wavy red accents atop a black and grey color palette. 

"I am a fan of fashion and sneaker culture, being able to join the PUMA family is an exceptional achievement, and I know my closet will have some great new additions,” said DJ Snake in a press release. "As a sneakerhead I’ve always followed what PUMA releases, featuring some of them in my videos and performances. With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favorites silhouettes."

PUMA has recently found substantial inspiration for its designs within the electronic music community, as the company additionally unveiled the Mirage Mox in December. The company says the shoe's multi-colored accents took inspiration from the beaming neon lights characteristic of a dance music show.

Source: PUMA


Facebook: facebook.com/djsnake.fr
Twitter: twitter.com/djsnake
Instagram: instagram.com/djsnake
Spotify: spoti.fi/2Ydtfoq



Puma Joins Forces With DJ Snake for Shoe Inspired by Dance Music Culture

DJ Snake's new Mirage Tech shoes pull inspiration from the lights, energy, and atmosphere of EDM shows.

DJ Snake

DJ Snake Launches Collection of "Pardon My French" Soccer Jerseys

Snake is a diehard fan of French football club Paris Saint-Germain.

DJ Snake

DJ Snake Announces New Label Imprint 'Premiere Class'

The label's huge debut release drops tomorrow!


DJ Snake and Malaa Release Full B2B Set from Hard Summer

DJ Snake and Malaa skipped the main stage in favor of a more intimate Hard Summer set.


DJ Snake, J Balvin and Tyga Drop "Loco Contigo" on Snake's Birthday

The new triple-threat collaboration has arrived a day early.


Five Years Ago Major Lazer, DJ Snake and MØ Released "Lean On"

Yesterday was the five-year anniversary for one of EDM's biggest songs.

DJ Snake Malaa

Watch DJ Snake and Malaa Throw Down Massive "Secret Room #2" B2B DJ Set

Included in the new half-hour mix is music from the French duo, Alison Wonderland and Valentino Khan, Daft Punk, and more.