Skip to main content

Iconic audio brand Roland is trading music for merchandise, teaming up with renowned label Dais Records on a limited edition streetwear collection.

The capsule, which celebrates Dais' 15th and Roland's 50th anniversaries, will feature four designs across seven pieces of apparel and slipmat. The innovative collab marks the first time Roland has worked with a record label and its artists to design a streetwear collection while showcasing a musical instrument release, according to a press release issued to announce the partnership.

The Roland JUNO-X Programmable Polyphonic Synthesizer is the newest addition to the company's iconic JUNO analog synthesizers lineup, which dates back to 1982's Juno-6. It was developed to bridge the gap between those vintage synths, a move mirrored by Dais creative director Nathaniel Young, who designed the capsule to highlight each company's founding year and location.

“As long-time Roland fans, and with the majority of the Dais roster using Roland instruments, both live and in the studio, we were honored to connect with the Roland team on an apparel collaboration celebrating the release of the JUNO-X," said Dais cofounder Gibby Miller. "When we learned that the Dais 15-year celebration coincided with the 50th anniversary of Roland's founding, the partnership grew even more meaningful and special. We are beyond excited to present a collection of pieces that celebrate these milestones, along with our love for their products, and our artists who use them."

Scroll to Continue

Recommended Articles

hardwell ultra miami

Hardwell Drops Never-Before-Heard Music In First "Tomorrowland Friendship Mix"

Hardwell debuted a blistering techno rework of Skrillex and J Balvin's "In Da Getto," among other brand new material.

Fireworks over the main stage at Electric Zoo

Avant Gardner Acquires Made Event, Electric Zoo for $15 Million

A major acquisition rocks New York nightlife.

wreckno

Wreckno Drops Fiery Hip-House Track, "DELUSIONAL"

"DELUSIONAL" arrives ahead of a landmark performance at Electric Forest.

A shirt from the official Dais x Roland apparel capsule.

A shirt from the official Dais x Roland apparel capsule.

"Roland’s 50th anniversary is a time for our company to reflect and to look ahead to the future," added Brian Alli, Roland's Vice President of Global Artist Relations & Strategic Partnerships. "As Roland celebrates, we are also taking the next steps to lay a new path while respecting the innovation and the culture that the people who love our brand have been cultivating for decades. Working together on something entirely new like this is a wonderful way for Dais and Roland to recognize their milestone anniversaries together and to pave the way for new generations of creativity."

You can pre-order threads from the collection here. They will be available to ship in July 2022.

Related

chemical brothers

You Can Win The Chemical Brothers' Roland TB-03 Synthesizer

The legendary electronic music duo is giving away the synth as part of the #ILoveLive campaign.

honey dijon

Honey Dijon Launches Etsy Collection as an Homage to Queer Culture

The collection features products from other women of color like earrings, wallets, socks, and vases.

275166429_1653201475018751_7803469668794139014_n

Yuri Suzuki Creates Functional Online Studio of Classic Roland Synthesizers

The renowned electronic musician and experience designer teamed up with Roland in celebration of "303 Day."

s-l1600

Someone Is Selling a Rare Jacket Custom-Made for Daft Punk for $10,000

The seller says the jacket was a prototype for the final model worn by Daft Punk for many years, including in the "Epilogue" video that signaled their shocking split.

WMC 2021 Square

Winter Music Conference Organizers Announce Dates and Schedule of First-Ever Virtual Edition

The world-renowned electronic music summit will take place virtually on May 20th and 21st, 2021.

valentino khan

Valentino Khan Announced As First-Ever DJ to Perform at WWE Event

It's a dream gig for Khan, a diehard pro wrestling fan since childhood.

DJ Snake

DJ Snake Launches Collection of "Pardon My French" Soccer Jerseys

Snake is a diehard fan of French football club Paris Saint-Germain.