Skip to main content

Montreal-based producer Apashe has released a powerful new music video for “Lord & Master” from his 2020 Renaissance album, which remains one of the most successful non-major label album releases in the past year. 

The video was directed by Apashe’s longtime friend and collaborator, Adrian Villagomez. It opens with young dancer Brontë Poire-Prest taking the stage. With a minimal amount of notes and direction, she is thrown onto the stage in front of an audience. 

Bronte Poire-Prest Apashe Lord and Master

Screenshot from Apashe's "Lord & Master" music video.

With such a small amount of preparation, her anxieties activate her fight-or-flight mode as she continues to battle for her life and career. Despite her forceful actions, she is continually portrayed as someone she’s not and the message of corporatization of art is effortlessly displayed.

It seems the monopoly-hungry corporation Apashe has depicted is Disney.

Bronte Poire-Prest Apashe Lord and Master Fighting with Lightsaber

Screenshot from Apashe's "Lord & Master" music video.

Scroll to Continue

Recommended Articles

Rich Fayden

Listen to Rich Fayden's Ominous Rework of Bobby Brown's "Don't Be Cruel"

The chart-topping 1988 R&B classic has received a hypnotic slap house remix.


Watch Apple CEO Tim Cook Control Diplo's Cryo Blasts In Vegas

Cook made his way over to XS Nightclub at the Wynn, where he joined Diplo onstage for a rare moment.

After her outstanding performance and battle for her life and career, she is immediately replaced by new talent. This spotlights the glaring issue in showbiz of either doing what you’re told or be shelved.

“This is the story of a young and innocent prodigious dancer, on the cusp of becoming a star,” said Apashe in a press release. “During the rehearsal of her first big public appearance, she abruptly realizes that what was meant to be a beautifully orchestrated performance was in fact just a huge money-making production that prioritized profit over art - without much care for the young star and thus shattering the whole vision she naively had of an industry she had once dreamed of becoming part of. She then decides to fight against it, hoping to make a difference in a world where art is a product controlled by immense inhuman forces.”

Bronte Poire-Prest Apashe Lord and Master Screaming and Fighting in Music Video

Screenshot from Apashe's "Lord & Master" music video.

Villagomez previously worked with Apashe in his Bladerunner-style music video “Behind My Eyes.” They’ve worked on “Uebok (Gotta Run),” “Good News,” and “Majesty” together, which dates back to 2018. In April of 2020, he shared a documentary providing fans an inside look at the creation of Renaissance.

Apashe has also garnered a number of successes in the sync licensing world. His music has been featured in various mediums with Apple TV, like Deadliest Catch and Letterkenny, and video game trailers like EA NHL 21 and Ubisoft’s Just Dance 2021.

Apashe's limited edition vinyl of Renaissance and exclusive merch sold out in minutes. The hoodies and baseball caps were in high demand. Now he has partnered with Los Angeles-based Electric Family to release a long-sleeve t-shirt and bracelet.

Apashe continues to send important messages through sonically pleasing and visually appealing music videos, and this video of “Lord & Master” is no exception. With Renaissance having been out for just under a year now, it has certainly started a renaissance.




Apashe John De Buck

Apashe Shares Bladerunner-Styled Music Video "Behind My Eyes" with LIA

"Behind My Eyes" takes Apashe’s vision to the next level... again.


Apashe's "Renaissance" Album is Here, and It's His Best Work Yet

The album has found the perfect home Black Tiger Sex Machine's Kannibalen Records.

Apashe John De Buck

Apashe Shares Documentary on Making of Groundbreaking "Renaissance" Album

The documentary details the creative process behind his sonically pleasing "Renaissance" LP.


Apashe Releases Trailblazing Remix Album For "Distance" Featuring Geoffroy

The remix album represents the incredible diversity of genres Apashe is capable of traversing.

Photo of Scottish DJ/producer Calvin Harris in front of a splash with Billboard's logo on it.

Apashe Calls Out Calvin Harris for Copycatting his Music Video

"I know you’re getting old and unoriginal, but did you have to copy my music video?!"

Apashe Renaissance Live: Tour concert in Dallas, Texas (EDM) Electronic Dance Music news

Apashe Takes Fans On a Full-Send Field Trip to the "Renaissance" Tour

Apashe is converting venues all around the world into concert halls for his immersive classic-electronic experience on his "Renaissance: Live" tour.

swedish house mafia

Swedish House Mafia Open Up About New Single "Lifetime": Watch the Haunting Music Video

"Lifetime," which features Ty Dolla $ign and 070 Shake, will appear on a new Swedish House Mafia album in the works.

rezz dove cameron

Go Behind-The-Scenes of REZZ and Dove Cameron's Haunting "Taste of You" Music Video

REZZ and Dove Cameron shared an intimate look into the music video's production.