BLVK JVCK (real name Jermaine Jackson) marries old school lyricism with contemporary brutal dubstep and hip-hop for his new single, “LOOT,” which gives his signature spin to one of The Notorious B.I.G.’s classics, “Gimme The Loot.”
Listeners will be able to instantly recognizable samples used from the 1994 original. While Jackson brings entirely different energy compared to the original and other reworks, this certainly isn’t the first time Biggie’s decade-defining '90s work has been reimagined and celebrated in recent years. For fans unfamiliar with the original, they may also recognize the “Gimme the loot!” chant from Travis Scott’s 7x platinum record, “SICKO MODE,” which was later remixed by Skrillex.
“‘LOOT’ is the record I always dreamed about making,” Jackson explained. “It embodies everything we love about a great song. Melody, concept, bars and the hardest drop that’ll make you rob your grandmother on Christmas! Just joking about the robbing part!”
Aside from honoring the legendary rapper through samples, Jackson further establishes his “hoodstep” style as a sound fans can expect to stick around for some time through this new release. Defined by aggressive energy, free-flowing bars, and gritty drops, Jackson’s unique urban sound can be heard taking over bass stages across the globe. His last single, "HITTIN EERBODY" featuring TITUS was even played on Sunburn Festival Mumbai's main stage by Belgian duo Dimitri Las Vegas & Like Mike.
With each timely release, Jackson has also carved a spot for himself as being a quintessential part of the movement that has paved the way for others like him such as Ace Hood and Jessie Reyez. The ambitious producer says this marks only the beginning of his takeover and to "expect to see more collaborations and solo records."