Modern-day YouTube couldn’t be any more different than what it once was. While cat compilation videos are still prevalent, music hobbyists and those who once started out just sharing their passions have now become powerful label heads and award-winning artists. 

One of the most present Youtube-turned-record labels is Proximity. Entering a label partnership with the iconic Geffen Records back in 2017, the imprint has been at the forefront of churning out the hottest records in the electronic music scene since. Their first original release came by the way of BoTalks with their debut track, “Know U Anymore” featuring Sarah Hyland. Generating over 10 million streams and earning the freshly-minted duo thousands of fans, the two have gone on to release hit after hit. Today, the melodic-driven electronic duo returns to the label that started it all for them with their single, “Why.” 

Comprised of X Factor winner Alex Kinsey and Swedish songwriter/producer Johan Lindbrant, the two found common ground with their deep-rooted passion for emotive electro-pop music. Together, they decided to form a partnership under the name BoTalks. In only 2 years, the duo has quickly grasped the attention of thousands, earning a monthly listenership of over 87,000 on Spotify alone. Their signature bright and moving instrumentals play nicely with the sincere and resonating lyrical content of their tracks - “Why” being no exception to the rule.

Recommended Articles

Monstercat - Compound 2021 (Art)

Monstercat Teams Up With Westwood Recordings for Celebratory 8-Track Compilation

The expansive compilation celebrates the return of Monstercat's annual Vancouver-based Compound event.

steve aoki armin van buuren

Steve Aoki and Armin van Buuren Join Forces for First-Ever Collab, "Music Means Love Forever"

Aoki and van Buuren's anthemic new single arrives via the former's Dim Mak imprint.

area21

AREA21 Announce Debut Album Release Date, Tease First-Ever Performance at Life Is Beautiful

We might see the live show debut of Martin Garrix and Maejor sooner than we thought.

“Our songwriting process is fluid, but usually starts with Alex tinkering around with melodies on guitar and piano and Johan zeroing in on what to use as the base of the song,” says BoTalk. “At the end of the day, our approach is about having fun and translating that enthusiasm into every song and live performance.”

Stream or download BoTalks' "Why," out now on Proximity. 

Botalks Why

FOLLOW BOTALKS: 

Facebook: facebook.com/pg/botalksmusic
Twitter: twitter.com/botalksmusic
Instagram: instagram.com/botalksmusic
Soundcloud: soundcloud.com/botalksofficial

FOLLOW PROXIMITY:

Facebook: facebook.com/proximity
Twitter: twitter.com/proximitym
Instagram: instagram.com/proximity
SoundCloud: soundcloud.com/proximity

Related

JVNA Mirros Press Photo

JVNA Returns to Proximity with Powerful and Emotive New Single, “Chemicals”

On her 6th original release of 2019, there is no slowing down for this passionate rising star.

Highlnd Press Banner Blue

Highlnd Returns to Proximity for Alex Venegas Collab, “Dry Blood”

The duo followed up their hit track released on Proximity earlier this year, “Throw Me A Line,” with their new single, “Dry Blood.

Hayd Banner Photo

Hayd Shares Indie-Pop Single “I Fall Apart” on Proximity

“Sometimes on the inside, we fall apart, but we don’t have to leave our hearts like that.”

Matter of Tact Press Banner

Chill Out to Matter of Tact’s Electro-Pop Single “Musa” via Proximity

Less than a month since his release of “Out There” with Pale Kid, Matter of Tact is back again with his feelgood, vibey beats.

Chitchat Press Photo Pink Background

[NEW MUSIC] Chitchat Breathes New Life Into Cover of Lorde’s Smash Single “Supercut”

Chitchat's debut cover comes by way of the prestigious label, Proximity.

Syence Press Banner

Syence Bring in Kyan Palmer for Electronic Pop Track, “Edge Off”

Electronic duo Syence enlists rising pop star Kyan Palmer for a new collaborative track that's out now on Proximity.

hellbound

Get Nostalgic to Hellbound!'s '80s and '90s Rave-Inspired “Noise” via Proximity

Hellbound! brings back acid house with an edge in their new Proximity single "Noise".