Dance music producer and EDM Renaissance man Dillon Francis has teamed up with Malibu Rum for an official remix of the viral song "The Coconut Nut," delivering a tongue-in-cheek trap remix that yearns for the sun-kissed utopian vibrations of summer.
"The song has been around for a long, long time and has had lots of plays and downloads, so we thought it was a good fit with Malibu Rum and our coconut spirit," said Troy Gorczyca, Malibu’s Brand Director. "It’s a great way to bring the brand to life and make the song more contemporary and inspire our target audience to dance and have fun and enjoy the summer fun in a situation that’s a little bit different than normal."
Francis is also planning to release a music video with crowdsourced material from fans, who are encouraged to use the hashtag "#TheCoconutChallenge" in their posts.
"'The Coconut Nut' is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain," said Francis.
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From August 4th to August 24th, Malibu will also match $1 up to $100,000 for every post shared by fans with the hashtag to support businesses experiencing the pitfills of COVID-19. The initiative is an extension of Malibu’s initial commitment of $150,000 to the National Urban League.
You can listen to the remix in full below.