A song that disrupted the recording industry to the extent that "Old Town Road" did calls for a larger-than-life video. Lil Nas X has delivered exactly that for his hip-hop/country crossover, and he brought along several high-profile friends for the ride.
It was a given that Billy Ray Cyrus would appear in the video as he contributed vocals to the single's remix - as was the case with Diplo, who brought out both artists during his unexpected Stagecoach performance. Comedian Chris Rock arguably makes the cinematic visual accompaniment with lines that set the tone for the tongue-in-cheek video. Also included are hip-hop artists Haha Davis, Vince Staples, Rico Nasty, Youngkio and Jozzy.
"Old Town Road" sparked controversy for reaching #19 on the Billboard Hot Country Songs chart before the complaints of country fans led to its disqualification. The phenomenon afforded Lil Nas X the kind of PR an up-and-coming musician could only dream of; shortly thereafter he was signed to Columbia Records.
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Diplo appears keen on following Lil Nas X's lead. He recently released a country-inspired track called "So Long," featuring Cam, revealing that similar releases lay out on the horizon.
Stream or download "Old Town Road" by Lil Nas X across platforms here.