Skip to main content

Earlier this summer, Apple launched the new That’s iPhoneinternational marketing campaign where its powerful new Face ID feature was announced to consumers. As part of their long-standing penchant for 'hip' and casual cultural integration, Apple featured the new single "Nice" by Grammy-winning producer Latroit (real name Dennis White), a perfect embodiment of their aesthetic of cool, sleek, and culturally relevant products. Latroit's "Nice (Twice As Nice)" featuring the vocals of talented urban artists B4NG B4NG & Loomis is exactly the vibe Apple needed for their innovative new feature launch.

“The idea that Apple, the company with whom my creative output is so inextricably linked-I mean…”Nice” was written on a MacBook Pro!- The idea that Apple would use the song for an iPhone campaign years later wouldn’t have been something I’d have even contemplated. Getting that call felt a little like when I won the GRAMMY™ award last year with the remix I’d done for Depeche Mode. Just really surreal. For those of us in the artist community, an opportunity like this is literally like winning a major award. It’s a life event.”

Following up on the hype garnered by the absolutely massive Apple commercial placement, Latroit, and his collaborators, have also put together a phenomenal music video that really brings "Nice (Twice As Nice)" to life. 

Directed by Latroit himself, the video was shot on location at the ragdoll pink palace, a lifesize dollhouse located in West Hollywood that is both immersive and visually stunning; it was also recently used for the high-profile LIZZO photoshoot featured in Playboy.

Recommended Articles

daft punk

U.S. Ice Dance Team Performs Stunning Routine to Music By Daft Punk

The pair's Daft Punk-inspired skating routine was praised for its forward-thinking themes and refreshing approach.

boo seattle

Boo! Seattle 2021: Everything You Need to Know

Prepare yourself early for the Pacific Northwest's biggest event this Halloween weekend.

Escape Halloween's 2021 Halloween Event Guide

Porter Robinson, deadmau5, RÜFÜS DU SOL and more: pick your poison for Halloween 2021.

With rising urban acts B4NG B4NG & Loomis, the "Nice (Twice As Nice)" video creates the perfect visual aesthetic for the retro-inspired, soulful dance track and accompanying 90's throwback rap vocals. Also featured in the video is Spike, a Los Angeles fine artist and drag performer who was nominated for Mr. Precinct Leather 2018 and Mr. Los Angeles Leather 2018, as well as actress and model Ashleigh Morghan, a powerful pop-culture influencer in her own right.

Watch the video and stream or download "Nice (Twice As Nice)" today!

Latroit - Nice. (Album Artwork)





Latroit Remixes the New deadmau5 Single, Monophobia

House of Latroit Radio 007 premieres Latroits remix of a deadmau5 classic.

House of Latroit Radio (Ep. 3) Presents: House of Latroit Radio - Ep.3

Check out House of Latroit Radio for the very best in independent electronic music!

Latroit - Behind The Sounds for Pioneer DJ

Pioneer DJ's TORAIZ Explores the Process of Turning Vision into Music with Grammy Winner Latroit

Pioneer DJ also showcases L.A.-based producer Latroit about the making of his new single, "Four On The Floor," and his use of the Pioneer DJ TORAIZ music production line

Ghost Dance In Black Jacket and Hat Standing In the woods (Press Photo)

Ghost Dance Shares Music Skate Video for mau5trap Release "Malware" [Premiere]

Ghost Dance and Modulh8ter's mau5trap collaboration "Malware" got the music and skate video treatment.


Latroit Teams Up with for Metapop Remix Contest

GRAMMY™ winner Latroit teams up with for a Metapop remix contest with a chance to win $2,000 in Native Instruments gear!

House of Latroit - Episode 8

House of Latroit Radio - Episode 8 (featuring The Crystal Method)

Don't Miss an Exclusive Interview with The Crystal Method!


Brett Miller's Electronic Soul/R&B Single "Red Water" Gets the Perfect Music Video Treatment

Check out the awesome new music video to Brett Miller's 2018 single "Red Water."