Skip to main content

Earlier this summer, Apple launched the new That’s iPhoneinternational marketing campaign where its powerful new Face ID feature was announced to consumers. As part of their long-standing penchant for 'hip' and casual cultural integration, Apple featured the new single "Nice" by Grammy-winning producer Latroit (real name Dennis White), a perfect embodiment of their aesthetic of cool, sleek, and culturally relevant products. Latroit's "Nice (Twice As Nice)" featuring the vocals of talented urban artists B4NG B4NG & Loomis is exactly the vibe Apple needed for their innovative new feature launch.

“The idea that Apple, the company with whom my creative output is so inextricably linked-I mean…”Nice” was written on a MacBook Pro!- The idea that Apple would use the song for an iPhone campaign years later wouldn’t have been something I’d have even contemplated. Getting that call felt a little like when I won the GRAMMY™ award last year with the remix I’d done for Depeche Mode. Just really surreal. For those of us in the artist community, an opportunity like this is literally like winning a major award. It’s a life event.”

Following up on the hype garnered by the absolutely massive Apple commercial placement, Latroit, and his collaborators, have also put together a phenomenal music video that really brings "Nice (Twice As Nice)" to life. 

Directed by Latroit himself, the video was shot on location at the ragdoll pink palace, a lifesize dollhouse located in West Hollywood that is both immersive and visually stunning; it was also recently used for the high-profile LIZZO photoshoot featured in Playboy.

Scroll to Continue

Recommended Articles

EDC Vegas 2022_brphotoco-01

Insomniac's Unique Hotel Experience for EDC Las Vegas 2023 Is a "Rave Wonderland"

"Hotel EDC" will take over Resorts World’s Las Vegas Hilton next spring.

Bowers & Wilkins Px7 S2 Wireless Headphones Lifestyle Image of man wearing white headphones while pointing to his ear.

Bowers & Wilkins Px7 S2 Headphone Review: Revolutionary, Quality Audio Exactly How Artists Intended

The Bowers & Wilkins Px7 S2 wireless headphones are one of the best prosumer units on the market today.

With rising urban acts B4NG B4NG & Loomis, the "Nice (Twice As Nice)" video creates the perfect visual aesthetic for the retro-inspired, soulful dance track and accompanying 90's throwback rap vocals. Also featured in the video is Spike, a Los Angeles fine artist and drag performer who was nominated for Mr. Precinct Leather 2018 and Mr. Los Angeles Leather 2018, as well as actress and model Ashleigh Morghan, a powerful pop-culture influencer in her own right.

Watch the video and stream or download "Nice (Twice As Nice)" today!

Latroit - Nice. (Album Artwork)





Latroit Remixes the New deadmau5 Single, Monophobia

House of Latroit Radio 007 premieres Latroits remix of a deadmau5 classic.

House of Latroit Radio (Ep. 3) Presents: House of Latroit Radio - Ep.3

Check out House of Latroit Radio for the very best in independent electronic music!

Latroit - Behind The Sounds for Pioneer DJ

Pioneer DJ's TORAIZ Explores the Process of Turning Vision into Music with Grammy Winner Latroit

Pioneer DJ also showcases L.A.-based producer Latroit about the making of his new single, "Four On The Floor," and his use of the Pioneer DJ TORAIZ music production line

Ghost Dance In Black Jacket and Hat Standing In the woods (Press Photo)

Ghost Dance Shares Music Skate Video for mau5trap Release "Malware" [Premiere]

Ghost Dance and Modulh8ter's mau5trap collaboration "Malware" got the music and skate video treatment.

House of Latroit - Episode 8

House of Latroit Radio - Episode 8 (featuring The Crystal Method)

Don't Miss an Exclusive Interview with The Crystal Method!


Latroit Teams Up with for Metapop Remix Contest

GRAMMY™ winner Latroit teams up with for a Metapop remix contest with a chance to win $2,000 in Native Instruments gear!

Stefan Forrest of Future Animals (Photo by Scott Rhodius)

Future Animals Releases Catchy And Nostalgic Dance-Pop Single "Last Summer"

Multi-Platinum, Grammy award-winning songwriter for Lukas Graham and Selena Gomez releases hot new single "Last Summer" as dance-pop act Future Animals