Skip to main content

Major Lazer have always been one of the most innovative groups in the game. They've become more than just superstars... they're global icons! Just when you thought they've done it all, Major Lazer goes and shakes up the music video world. They teamed up with the new and innovative platform Eko, to deliver a fully interactive music video for their insanely-popular song "Know No Better" Featuring Travis Scott, Camila Cabello, and Quavo.

This video gives users the ability to switch between "dream" and "reality" mode, and have full control over the viewing experience. The "reality" mode features a day in the life of an average teenager practicing his dance moves and being annoyed by his sister. At any time you can switch over to "dream mode" and live out the same day, but with luxury cars, mansions, and supermodels. This video gives you a direct look into the dreams of our protagonist, and captures the dream every teenage kid has when they dream about becoming a famous artist.

An unique video like this is the perfect companion for a song this massive. Since its surprise release last month on the EP titled Know No Better, the track has gathered over 150 million streams. Director Philip Andelman and crew teamed up with Eko to make the video for one of the biggest songs of the year truly special. Executive producer Lihu Roter had this to say about the uniqueness of the video and future of storytelling:

Recommended Articles

Rave Bunnies

"Rave Bunnies" Metaverse Project Dangles Carrots to Festival Lovers Looking to Profit From Crypto-Gaming

Rave Bunnies is the colorfully quirky NFT concept dedicated to engaging ravers around the world.

EDC LV 2021-3LAU-Brian Rapaport Photo_01

3LAU Is Giving Away a Singular Copy of a New Song And Its Rights—As an NFT

The idea was developed in the spirit of Wu-Tang Clan's "Once Upon a Time in Shaolin" album release.


ODESZA's Foreign Family Collective Teases Duo's Return to the Stage In 2022

ODESZA haven't performed since embarking on a massive summer 2019 tour, but their return appears to be on the horizon.

“Major Lazer’s creative execution of this parallel story allows audiences to simultaneously step into the shoes of this young dreamer’s reality and his dreams themselves, experiencing his aspirations coming true with him in the moment. It’s a lean forward experience that's highly engaging, and indicative of what I believe mainstream storytelling will look like in the years to come.”

This is one of my favorite videos of the year. I can definitely see other artists implementing this technology and creating some truly fantastic pieces of art. If they can keep making videos as excellent as this, Eko will definitely become a huge player in the music video world.


major lazer nicki minaj

[WATCH] Diplo Debuts Unreleased Nicki Minaj and Major Lazer Collaboration

In a recent livestream, Diplo casually dropped a collaboration with one of hip-hop's biggest stars.

A press photo of Diplo's Major Lazer project with J Balvin in the photo.

Diplo Hints at Major Lazer and J Balvin Collaboration

Major Lazer has tapped J Balvin for one of the releases leading up to their split.

ml khalid

Major Lazer and Khalid Team Up for New Single "Trigger"

The chilled-out single is part of the DEATH STRANDING: Timefall video game soundtrack.

sia major lazer

Major Lazer Drop Long-Awaited "Titans" Collab With Sia and Labrinth

One of Major Lazer's most anticipated collaborations, "Titans" has arrived on the deluxe edition of their latest album.

major lazer

Major Lazer Drops Collaboration-Heavy Fourth Album "Music Is The Weapon"

Major Lazer have returned after a long five years to finish what they started.

Sia Diplo

Diplo Confirms 2021 Release of Major Lazer and Sia Collaboration, "Titans"

One of Major Lazer's most anticipated collaborations is set to arrive next year.


Major Lazer Teams Up with IZA and Ciara for New Track, "Evapora"

Major Lazer joined forces with some of the biggest stars in the world.

Major Lazer

Major Lazer Shock Fans with Suprise Performance at Coachella's Do Lab

After Diplo's twitter teaser, Major Lazer surprise Coachella attendees at the Do Lab.