Marshmello, Tyga and Chris Brown Release Radio-Ready "Light It Up"
If you're cueing up Marshmello's latest single hoping to hear his saccharine brand of main stage EDM, you might be taken aback. The masked DJ/producer has delivered a Tyga and Chris Brown collaboration titled "Light It Up" that sees him fully embrace top 40 rap.
That's not to say it's poorly executed. The beat he constructed won't leave a listener's thoughts after the first time they hear it while still leaving ample room for Tyga (real name Micheal Ray Stevenson) and Brown's alternating verses to shine. Accompanied by a flashy, engaging music video, the three artists' joint endeavor has all the makings of a crossover hit.
"Light It Up" is by no means Marshmello's first foray into hip-hop. The anonymous artist has recently teamed up with SOBxRBE and Roddy Ricch, and apparently still has a Cardi B collaboration on the way. The move towards hip-hop is likely part of a strategy put in place by Marshmello's manager, Moe Shalizi, to make his client's income rival that of Calvin Harris in 2019.
Recommended Articles
The Chainsmokers To Share Stake In Album Royalties With 5,000 Of Their Biggest Fans
The "iPad" producers are partnering up with 3LAU's Royal to make it happen.
PEEKABOO Unites With Caspa For Brain-Melting Collaboration, “RELOAD”
The massive release comes just before PEEKABOO embarks on his Hide & Seek Tour.
Revisiting Daft Punk's "Silhouette" iPod Ad: May Its Memory Never Die
The Robots' song "Technologic" was featured in a 2005 iPod ad and kicked off a longstanding tradition of electronic music in Apple ads.
Stream or download "Light It Up" by Marshmello, Tyga and Chris Brown across platforms here.
FOLLOW MARSHMELLO:
Facebook: facebook.com/marshmellomusic
Twitter: twitter.com/marshmellomusic
Instagram: instagram.com/marshmellomusic
SoundCloud: soundcloud.com/marshmellomusic
