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Ed Banger Records favorite, Myd, has delivered his new single ‘Muchasft Cola Boy, following the release of his highly acclaimed ‘All Inclusive’ EP on the label last October.

The single is vibrant and catchy with a slightly retro vibe. The sythns and electric guitar riffs pair perfectly with the addictive vocals. Myd accompanies the single with a dark, comedic video directed by fellow French creative Alice Moitié, who has previously worked for the likes of Fader and L’OFFICIEL. 

In the video, we see Myd as the main protagonist in a world amongst other Myd’s. 

“In a world ruled by copies and declinations of Myd, a company decides to offer its Mydemployees a team-building weekend on the countryside right before the start of a new working year”’ - Alice Moitié

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The narrative is a reflection on the homogenization of society and sure does take a dark turn at the end.

With the release of this new single following a packed summer schedule, it looks as if we have a lot more Parisian electronica to look forward to from Myd. 

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