Rich Fayden has been known as a singer-songwriter who can bridge together modern sounds with retro influences, creating songs that resonate with generations of music fans. And his production style is no different.
Fayden recognizes that the biggest producers in the world have found success by reimagining classics, so he dug through the crates and selected an old-school groove to work his magic.
Back in 1988, pioneering new jack swing artist Bobby Brown released "Don't Be Cruel," which charted as a pop crossover on Billboard's Hot 100 chart that same year. Fayden has now reworked the R&B classic, producing dark, ominous soundscapes that reimagine it for today's dancefloors.
“Sticking to what works while not getting in the way of the outcome is often the most difficult thing an artist can do,” Fayden said.
Imagine Dragons Confirmed as 2023 Headliner for UNTOLD, One of Europe's Largest Dance Music Festivals
It's the Grammy-winning band's first-ever performance in Romania.
Ultra Miami Adds David Guetta, Marshmello, Charlotte de Witte, Over 100 More to 2023 Lineup
DJ sets from Eric Prydz, Carl Cox, REZZ, Hardwell and many more electronic music superstars have also been confirmed.
Relive Lost Lands 2022 With 15 Complete Sets From Excision, ILLENIUM, Knife Party and More On Apple Music
The Lost Lands team have also hinted at a reveal surrounding their virtual festival, "Couch Lands."
In a style similar to chart-topping trio dance music trio MEDUZA, Fayden stuns with his rendition of "Don't Be Cruel." Fayden resung Brown's vocals, and they have been dramatically pitched down for an eerie effect, adding to the tension before a sultry midtempo drop.
Check out the new track below.