Techno legend UMEK is the mind behind a seminal career that spans well over two decades. From his sensational hit "Lanicor" in 1999 through his most recent release, the thrilling Cryptic Speech EP, UMEK's storied career is constantly evolving.
As artists like Grimes, Steve Aoki, Kygo, and a multitude of others have been pushing things forward in the wild world of NFTs, UMEK has found a way to elevate his entry into cryptocurrency realm. With his new NFTs, UMEK will become the figure behind the world's first NFT live performance, and is offering even more when the tokens drop on April 29th.
In the 24-hour run, UMEK will offer up three one-of-a-kind remixes of "Lanicor," a livestream performance, and a live gig. In other words, the highest bidder can snag the rights to one of UMEK's original works, or book him for a livestream or live performance.
The NFT drop will take place through the Blockparty marketplace, and Viberate, a blockchain-based music research and analytics platform, will be verifying the drop.
“I was definitely inspired by NFTs and all the creative ways other artists went about them, so I developed my own concept," said UMEK in a statement on the revolutionary idea. "Together with my team at Viberate we started exploring the option of booking live gigs through NFTs."
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"We’re all painfully aware that live events are returning very slowly, so this could be an opportunity for any artist, big or small, to make sure they have a booking waiting for them once live gigs are back in the picture,” he continued.
UMEK’s upcoming drop is the first of its kind, exploring new methods for artists both independent and managed by major labels to securely manage their bookings. The veteran producer and DJ also pointed out that the method would also benefit DJs and performers who saw a sharp decline in revenue during the pandemic.
Following the NFT drop, Viberate has announced an open call to musicians who might be interested in what they call "the new music economy." The company plans to test whether or not the NFT craze is more than just a fad, and also if the community is indeed ready to start managing bookings and fan engagements with big data insights and tokenized contracts.
“It was an amazing opportunity and I’m so glad I went for it,” UMEK said. “We sold both my live gig NFT and my livestream NFT in less than 24 hours – and to an L.A. venue of all places. What’s more, I immediately got another offer for a Miami gig thanks to the drop, so you can imagine my absolute joy – not only will live events finally return after all these months being stuck indoors, I’ve just secured bookings in two of my favorite cities on the planet! Now, I hope more industry people will jump on the bandwagon, as NFTs are more than a current craze – they’re the beginning of a smarter, safer and more flexible way of doing business.”
Viberate proposes three main NFT categories: live performance, livestream, and customized "experience"—artists engaging with their fans on- or offline, e.g. going shopping with them. Artists or their representatives can submit their NFT application here.