Enigmatic producer and singer-songwriter ZHU returned today with his second single of 2020, "ONLY," a topical collaboration with R&B songstress Tinashe that is ready for mainstream airplay.
Since 2014, ZHU has emerged as one of the more acclaimed talents in electronic music. His platinum debut, Generationwhy, hooked listeners behind cinematic production and ZHU's lithe vocals. In 2018, he dropped another transformative LP, Dunes, which featured more vocal compositions and collabs with the likes of Tame Impala ("My Life").
On this latest track, ZHU shows that his evolution of becoming a more complete musician is anything but done.
The track—which debuted on Luminosity Gaming's Twitch channel last night—opens with a haunting guitar riff, quickly paired with vocoded infused vocals from ZHU. Sounding like a sonic relative to The Weeknd behind his high tenor, the producer delivers sultry lyrics, which topically discuss isolation and the want for connectivity.
How RCRDSHP Is Using NFTs to Redefine the Relationship Between EDM Artists and Fans
"We believe in the future of fandom."
EDM.com Playlist Picks: Nicky Romero, Mura Masa, Crankdat and More [11/26/21]
New major releases include tracks from Alan Walker, FAULHABER, NIGHTMRE and more.
Like much of the ZHU catalog, a subtle house beat kicks to life in the background. Accented by rising basslines, synths, and contrasting vocals from Tinashe, the track delivers the dynamic production soundscape ZHU fans have become accustomed to. With his ability to flip the switch as a crooner himself, his potential to ascend in pop stardom only grows as he unveils more tools to connect with listeners.
"The video nods to the current moment," said Murgatroyd via a press release. "That ubiquitous feeling of uncertainty and uneasiness." You can watch the video below.