The verified Instagram and Twitter accounts belonging to electronic music superstar Alison Wonderland have vanished.
When artists have a major announcement on the horizon, like a new album or tour, many opt to purge their social media of all content in order to pique the curiosity of their fans. It's a popular marketing tactic utilized by Skrillex, Louis The Child, and Martin Garrix and Maejor's AREA21, among countless others.
However, that's not the case here. Wonderland's channels have not been wiped clean—they've been deactivated entirely.
Sam Feldt and Lateshift Connect on Summertime Stunner "The Riddle"
"The Riddle" is yet another uplifting anthem from the Heartfeldt Records head.
Black Tiger Sex Machine Drop Riveting Single "Leaders" From Forthcoming Album
BTSM will be debuting tracks from the record at their upcoming Red Rocks show in October.
The head-scratching removal understandably has fans worried. Legions of them have taken to Twitter in the last few days to voice their concerns. But it's important to note that the Australian powerhouse DJ may simply be taking a break from social media.
At the time of this article's publication, Alison Wonderland's Facebook remains active. However, she is yet to publicly address the deactivation of her Instagram and Twitter accounts.