A little more than 18 years after iTunes was presented to the world at the at the 2001 Macworld Expo, Apple has finally officially announced that they will pull the plug on the popular music application, opting for more efficient and contemporary ways of media consumption. 

Back then, the service was revolutionary for combating music piracy and illegal file sharing. As RIAA reported at the end of last year, however, streaming amounted to 75% of the U.S. music industry’s revenue in 2018, a big amount of which likely came from Apple Music's 28 million paid subscribers. 

The change will be talked about in detail at the 2019 Apple Worldwide Developers Conference (WWDC) taking place in California this Monday-Friday, which will include Apple's new strategy to replace iTunes by dividing the media consumed on it. TV, Music, and Podcasts apps are already running on iPhones and iPads, yet the tech giant is aiming to complete the ecosystem by implementing them on Mac Books and desktop computers alike. 

“The transition might not be finished for a couple of years, but this is the strongest push Apple has made toward the unification of its two platforms,” said developer Steven Troughton-Smith to Bloomberg. “Apple and developers can put more effort into one version of things instead of having to build everything twice.” 

Recommended Articles

STS9, STS9 red rocks, STS9 sky world

Musical Story, Yes: STS9 Takes Colorado to "Sky World" At First Shows Back

After over a year without playing a live show, STS9 returned to the stage to deliver seven spectacular sets to their fans in Colorado over the weekend.

1965533_635326896560057_4925676999296510390_o

Thailand's Hospitals Are On the "Brink of Collapse" After COVID-19 Spreads Through Nightclubs

According to a report by The Independent, Thailand's third wave of the virus emanated from a spread in the country's nightlife in April.

201751102_2709404342690752_3952161125000745677_n

This Artist Recorded Audio From His Own Firing—Then Remixed It Into a Banger

"I really feel like this remix is the epitome of life giving you lemons and you turning it into lemonade."

H/T: EDMTunes

Tags
terms:
AppleITunes

Related

Canadian flag

Industry News Round-Up: Canadian Government & Intellectual Property, Apple's iTunes Comes to Windows Store, & More

The Canadian government is funneling 85.3 million Canadian dollars to create an intellectual property strategy. Apple's iTunes finds a new home in the Windows Store.

Apple

Industry News Round-Up: iTunes Shutting Down, SoundCloud Adds Scheduling Uploads, & More

Warner Music Group has acquired Sodatone. SoundCloud has added scheduled releases for Pro Unlimited users.

Apple Music

Industry News Round-Up: Apple Music Gets Analytical, Spotify's New Hate Policies, & More

Apple is launching an analytical platform as well as an internal division to work with music publishers and songwriters.

Apple

Apple's "Spring Loaded" Event Puts Music From Party Favor, Louis The Child, More Center Stage

Electronic music made its mark at Apple's highly visible Spring Loaded event this week.

Apple-Shazam 2

Apple Acquires Shazam For $400 Million

Apple officially owns the popular music app Shazam.

Universal Music Group

Industry News Round-Up: Universal Music Group For Sale, Apple Music's North American Subscribers, and More

Up to 50 percent of Universal Music Group could be for sale. Apple Music claims to have more North American subscribers than Spotify.

Apple Shazam

Industry News Round-Up: Net Neutrality, Apple Purchases Shazam, and More

It has been quite an eventful week, yet again, for the music industry as well as the world.

Apple

Industry News Round-Up: Apple's Shazam Purchase Being Investigated, Jóhann Jóhannsson's Passing, & More

Apple's purchase of Shazam is being investigated by regulators in Europe.