Mumbai Police brought in Bollywood artist Badshah over the weekend for several hours of questioning in connection to an alleged scheme involving the purchasing of fake social media metrics. 

Badshah's digital presence first came under scrutiny last year when it appeared he had broken a high-profile streaming record on YouTube. Upon releasing his single "Paagal," the song's music video rocketed to nearly 75 million views in a 24-hour period. At the time,"Paagal" seemed to have dethroned BTS' "Boy With Luv" for the biggest debut on the platform, but after further review, YouTube decided not to award the record to "Paagal" and simultaneously announced that paid advertising views would be disqualified from consideration. 

The incident has since landed Badshah as the focus of a broader criminal investigation into marketing companies that allegedly bolster digital profiles and content with fake followers and fake statistics.

Recommended Articles

avicii mike posner

Mike Posner Grapples With "Conflicted" Feelings About Releasing Unreleased Music With Avicii

It seems unlikely Mike Posner's collaborations with Avicii will ultimately see the light of day.

image

Clubber Attempts to Sneak Into The Warehouse Project Using Homemade "Lifetime Access Pass"

After initially causing confusion at the door of The Warehouse Project in Manchester, one clubber was rewarded for his craftiness.

hardwell

Watch a Teary-Eyed Hardwell Take the Stage at ADE 2021 and Emotionally Address Fans

It seems Hardwell is itching to make his return to touring any day now.

Publicly, Badshah has categorically denied any wrongdoing, but authorities claim to have obtained a confession from the artist. According to their account, during questioning Badshah admitted to purchasing 72 million views for the equivalent of $96,000. He was questioned for three consecutive days, with at least one interrogation lasting over nine hours.

In a statement following the questioning, Badshah commented, "I have spoken to the Mumbai Police. I have aided the officials in their investigation by cooperating and carrying out the due diligence on my part. I’ve categorically denied all the allegations leveled against me and made it clear that I was never involved in such practices, nor do I condone them."

Authorities have reportedly summoned over 20 individuals for questioning as part of the probe. 

Related

diplo

Diplo Could Face Criminal Charges Following Sexual Misconduct Allegations

News first broke of the allegations last October, when a 25-year-old woman publicly accused Diplo of grooming, emotional abuse and intimidation.

Apple

Industry News Round-Up: Apple's Shazam Purchase Being Investigated, Jóhann Jóhannsson's Passing, & More

Apple's purchase of Shazam is being investigated by regulators in Europe.

Spotify Claps Back About Fake Artist Allegations

The streaming giant apparently isn't 'fluffing' its platform with fake artists.

diplo

Diplo Facing New Allegations of Sexual Assault

The DJ is accused of coercing a woman into performing oral sex and recording it without her consent.

Afrojack Press Shot

Afrojack Under Investigation for Tax Fraud [Breaking]

The Dutch superstar DJ might be in trouble for the mistakes made by his tax advisor, while his own role is being investigated.

A photo from USC events' Paradiso at the Gorge Amphitheatre.

USC Events Faces Backlash for Posting Photo of Alleged Date Rape Drug Dealer

Seattle promoter USC Events made a faux-pas considered tone deaf by many.

Adam22

Adam "Adam22" Grandmaison Dropped from Atlantic Records After Sexual Assault Allegations

Grandmaison's girlfriend has also allegedly been involved with certain incidents.

Diplo

Attorney for Diplo Denies Allegations of Sexual Misconduct

After a Los Angeles woman accused Diplo of sexual misconduct, the music producer's attorney has denied the allegations.