Skip to main content

Coinbase's viral Super Bowl advertisement was a hit. For Coinbase, it was a hit to their servers.

The commercial was simply a QR code that bounced around the screen like the classic DVD logo in the 90s. It was a simple and ingenious marketing strategy, and the traffic that Coinbase received during the ad's 60-second run time temporarily crashed the company's servers.

But the music was also a hit. The track from the commercial was created by electronic music veteran Com Truise, who sampled the melody of a motown classic and produced an eerie chillwave song.

"Money (That's What I Want)" was originally written by Berry Gordy and Janie Bradford. Barrett Strong was the first artist to record and release the track in 1959 before The Beatles and The Kingsmen each went on to record their own versions in 1963. In 1979, U.K. band The Flying Lizards released their rendition.

Scroll to Continue

Recommended Articles

ace aura nytrix

Ace Aura and Nytrix Team Up for Cinematic Banger, "Echoes": Listen

Ace Aura and Nytrix have cooked up a haunting, heavy-hitting track befit for Ophelia's selective roster.

283217113_558360918987304_3064876497759124588_n

Bear Grillz Explores the Duality of Mental Health On Two-Sided Album, "Prismata"

The album aligns with the start of an eponymous tour comprising over 50 dates.

ray volpe

Ray Volpe Unleashes "Laserbeam," the Most-Played Record at EDC Las Vegas 2022

"Laserbeam" became the most-played song at this year's EDC Las Vegas—before it even came out.

After scanning the ad's QR code, fans were directed to a page with a promotion: "Coinbase. Less talk, more Bitcoin. Get $15 in free Bitcoin for signing up. Plus a chance to win $3 million in prizes. WAGM! [We’re All Gonna Make It]."

The marketing tactic led to "historic" volume, according to a statement by Kate Rouch, Coinbase's Chief Marketing Officer.

"Our engineering teams load-tested our site to handle millions of simultaneous hits," said Rouch said in a statement. "The volume we experience was astounding in comparison to our projections. We saw over 20M+ hits on our landing page in one minute—volume that was historic and unprecedented. We also saw engagement that was 6 times higher than our previous benchmarks. Understandably, this volume led to us temporarily throttling our systems. Hats off to our engineering team for getting the site back online so swiftly, and allowing us to welcome more people to the crypto economy."

According to USA Today's Ad Meter ranking, Coinbase's advertisement ranked dead last despite its popularity. But Rouch said that helped introduce cryptocurrency to many viewers.

"Our ad helps the millions of Americans who are curious about crypto get started—completely on us!" she said. "It is not about an outdated winner-takes-all model, but instead embraces the core ethos that 'we’re all going to make it' and can all benefit from the crypto economy."

Related

tiesto

The Chainsmokers and Tiësto to Headline Super Bowl 2022 Parties

The Chainsmokers will perform on Friday, February 11th and Tiësto on the 12th.

zedd

NFL Announces Zedd As Official Super Bowl LVI Pregame DJ

Zedd joins Eminem, Dr. Dre and more in a star-studded lineup for the 2022 edition of America's biggest matchup in sports.

kygo

Kygo to Headline Sports Illustrated Super Bowl Party In Los Angeles

Kygo's sun-kissed brand of tropical house will soundtrack the open air party at Century Park, along with Jack Harlow, David Solomon and more.

EDC LV 2021-3LAU-Brian Rapaport Photo_01

3LAU's NFT Marketplace Nabs $55 Million Investment From The Chainsmokers, Kygo, More

This funding comes after a $16 million investment back in August.

daft-punk-weeknd

The Weeknd Announced as Super Bowl LV Halftime Headliner—Fans Call for Daft Punk Appearance

The rumor will is swirling around The Weeknd's momentous Super Bowl LV performance.

daft punk

Daft Punk May Appear at Super Bowl Halftime Show With The Weeknd, According to Leaked Tracklist

Ariana Grande and Kendrick Lamar are also rumored to make appearances.