The Chainsmokers and Illenium leveraged a platform called Community to generate buzz around the release of their collaboration, "Takeaway," back in July. Diplo and Dillon Francis have followed suit, but in the more tongue-in-cheek manner you might expect from the two DJ/producers.
A phone number purportedly belonging to Francis recently appeared on a Hollywood billboard apparently rented out by Diplo (real name Thomas Wesley Pentz Jr.). Francis himself encouraged fans to text the number, and when they do they're added to a contact list via Community.
Unlike the aforementioned promotion by Illenium and The Chainsmokers, however, Pentz and Francis' stunt does not immediately funnel users to an individual announcement. Whether it precedes a collaboration or other kind of announcement from the two artists remains to be seen.
Francis has been a well-known class clown of the EDM scene throughout his career, and Pentz' himself has a penchant for abrasive behavior. In more recent memory, the two performed a back-to-back set at the 2018 edition of HARD Summer in Fontana, California.
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"It's a song created for the people who have never seemingly fit in. For those who have had to fight like hell to simply BE WHO THEY ARE."
Fans of Dillon Francis can connect with him themselves via Community by texting (310) 620-6560.