Skip to main content

This week, Apple's "Spring Loaded" event wasn't short on surprises as the world's largest company by market cap showed consumers what's next in their iconic product line.

Of course, the leader in big tech is known for their sticky products and memorable marketing, and consumers were certainly reminded of that this week after the company revealed a series of sleek and colorful segments and promotional videos soundtracked to several artists we know well.

Electronic music held a prominent footprint at the event with tracks from Louis The Child and Foster The People, BAYNK, and Party Favor all landing in the tech giant's mix. The Chemical Brothers effectively premiered their latest single, "The Darkness You Fear," during the event, a melodically rich tune chock full of dark and dazzling synths. That single went on to arrive on streaming platforms yesterday, April 23rd. 

Scroll to Continue

Recommended Articles

Subtronics and Kx5 (deadmau5 and Kaskade)

Kx5 (deadmau5 and Kaskade) Surprise Subtronics Onstage at EDC for "Escape" Remix

The two dance music legends joined the ecstatic bass producer during his performance on the circutGROUNDS stage Saturday night.

Rivessi Press Image

Rivessi Unveils Radio-Ready House Heater, "Say Goodbye"

The UK-based producer has just returned with yet another dancefloor-ready gem.

Deorro and Los Tucanes De Tijuana

Deorro Connects with Los Tucanes De Tijuana and Maffio for Rhythmic New Single "Yo Las Pongo"

"Yo Las Pongo" is the latest single from Deorro's forthcoming album, "ORRO."

As always, Apple's product showcase drew predictably high viewership, providing a formidable launchpad to the artists who were featured. The event, which announced the release of AirTags, redesigned iMacs and accessories, and souped up 5G iPad Pros, has amassed nearly 9 million views on YouTube in a mere four days since airing.

Related

apple-watch-music-streaming

Spotify Is Beta Testing Critical Upgrades to Its Apple Watch App

Spotify hasn't made any substantial changes to its Apple Watch app since 2018, but that is about to drastically change.

Louis the child in front of a mustard background

Louis The Child Announce Single With Foster The People

Louis The Child and Foster The People have a new single titled "Every Color" arriving in mere days.

rezz deathpact

Apple Reveals New MacBook Pro With Help From REZZ and Deathpact

Apple decision to soundtrack the promo for their "completely redesigned" MacBook Pro computers with REZZ and Deathpact's midtempo banger "Chemical Bond."

Apple Shazam

Industry News Round-Up: Net Neutrality, Apple Purchases Shazam, and More

It has been quite an eventful week, yet again, for the music industry as well as the world.

Apple Music Launches New danceXL Playlist (EDM.com Feature)

Apple Music Tests Lyric Sharing Features in iOS 14.5 Beta

Apple Music continues to innovate its technological features as the high-stakes streaming wars continue.

apple-redesigns-itunes-to-work-with-homepod-lets-users-control-music-playback-519523-3

Apple Announces Imminent iTunes Elimination

iTunes' elimination marks the end of an era for music consumption.

louis the child

Louis The Child Showcase a Matured Sound On "Euphoria" EP

Louis The Child's latest EP is something of a sonic rebirth for the Chicago duo.