Given Fabric London's rocky history as of late, what appears to be an inventive marketing campaign has given much of the electronic music world cause for concern. The Farrington nightclub has replaced its online resources with black images - and removed other accounts altogether.
A visit to FabricLondon.com reveals a solid black screen with no visible text or links, and the nightclub's Twitter and Instagram accounts have been scrubbed save for similar profile pictures. On Facebook, the business page tied to Fabric London appears to have been taken private or deactivated.
Having opened its doors in 1999, Fabric faced permanent closure in 2016 after the Islington Council revoked their license in the wake of two 18-year-old's deaths. The decision was appealed and the nightclub was allowed to reopen before the end of the year.
At the time of writing, it remains to be seen whether Fabric London's management is building anticipation for an announcement or preparing to deliver more unfortunate news.
Alison Wonderland Lights Up Lollapalooza With Unreleased Remix of Olivia Rodrigo's "Good 4 You"
The remix, produced with QUIX, was one of the highlights of Alison Wonderland's larger-than-life Lollapalooza set.
Burning Man Goes Rogue: Unofficial Event is Moving Forward in Black Rock City
"Bring everything you need for Radical Self Reliance."