Skip to main content

Music industry news has been strange as of late, but Four Loko has taken it to another level. The fabled malt liquor maker has launched its own record label and is debuting with a single from Valentino Khan, Wifisfuneral, and YBN Almighty Jay.

Aptly named Four Loko Records, the imprint looks to ride off of the success of the IRL TOUR series, which featured Diplo, ILOVEMAKONNEN, Flosstradamus, and more. The newly minted label has an ambitious future, as they plan to bridge digital experiences with real-life ones for an integrated approach. This includes collaborative music and clothing, submissions from artists and fans, and much more.

Four Loko Records

Four Loko Records launched with its debut single from Valentino Khan.

"Four Loko as a brand has always leaned into the unconventional - Four Loko Records gives us the opportunity to bring new fresh music from artists that create outside the traditional standards of the music industry," said Four Loko's VP of Marketing Samantha Catalina. "Legends are born out of underground and indie scenes and we are excited to be a part of that."

Scroll to Continue

Recommended Articles

EDMA Logo

The Results Are In: Here Are the Winners of the 2022 Electronic Dance Music Awards

Electronic dance music fans from around the world made their voices heard in deciding who is best-in-class across over two dozen categories.

moore kismet

Listen to Moore Kismet's Debut Album, a Vulnerable Window Into an Elusive Journey to Self-Love

The effervescent "UNIVERSE" showcases the incomparable talents of a dyed-in-the-wool EDM flag-bearer.

OPIUO

Opiuo Drops First Single In Over a Year: Listen to the Stunning "Gravitate"

"Gravitate" marks the first track from Opiuo's highly-anticipated forthcoming album.

Valentino Khan, Wifisfuneral, and YBN Almighty Jay's single "Digest" is the perfect debut for the label. Khan has cooked up a booming hip-hop beat wherein Wifisfuneral and YBN Almighty Jay's excellent verses take center stage. 

Find "Digest" on all streaming platforms here and listen to the track below.

FOLLOW FOUR LOKO:

Facebook: facebook.com/fourloko
Twitter: twitter.com/fourloko
Instagram: instagram.com/fourloko

Related

Lizzy Wang

Warner Music Launches Whet Records, a Pan-Asian Dance Music Label

Lizzie Wang broke the ice with her new single "Flexy," a collaboration with Norwegian artist Julie Bergan.

Factory 93 Records

Insomniac Launches Underground Record Label, Factory 93 Records

Factory 93 Records will showcase cutting edge house and techno music from around the world.

spencer brown

Spencer Brown Launches New Record Label, Releases 18-Minute Song: Listen

Spencer Brown's new label, diviine, allows him to create and release music without any limitations.

Capture One Session4170 DONE

ARTBAT Launch New Record Label, UPPERGROUND [Exclusive]

ARTBAT will also soon release a new single on the imprint, which they said will release "music that moves you, lets you dance and fills you with emotions."

Afrojack at Tomorrowland

Tomorrowland and Universal Music Group Announce New Bespoke Record Label

Afrojack and Chico Rose are the first to release on the collaborative imprint.

Valentino Khan and Eliminate

Eliminate Traps Out Valentino Khan's "Pony"

This is the second track off of Valentino Khan's forthcoming remix EP.

_large

Rockstar Games and CircoLoco Launch Joint Record Label

The Grand Theft Auto publisher is expanding its influence within underground dance music.