Adding another feather to his hat of firsts, the two time world #1 DJ, Hardwell became the first ever DJ to perform on a Formula One (F1) podium at the Formula 1 Gran Premio de Mexico over the last weekend!
As a part of Heineken’s ‘More Than A Race’ campaign, at the end of a thrilling race, Hardwell took to the podium to close out the day with a banging set for the tens of thousands of motorsport and music fans. The stage was already all set with the world’s best drivers atop the F1 podium, but what followed was another epic first, as Hardwell took to the podium for an hour long set that kept the energy levels buzzing long after the awards ceremony had ended.
Speaking about the partnership and the performance Hans Erik Tuijt, Director, Global Heineken Sponsorship, said,
“Hardwell’s performance on the podium at the Formula 1 Gran Premio de Mexico epitomises Heineken’s More than a Race campaign. We’re aiming to open the sport up to fans globally, on the premise that F1 is not just a two hour race, but a 72 hour spectacle of glamour and excitement taking place in some of the world’s greatest cities. Hardwell certainly lit up the post-race celebrations to the 50,000 strong crowd, plus the millions of fans watching it live on TV, Facebook LIVE and digital media all over the world.”
Hardwell has been living life in the ‘fast lane’ and hasn’t seized to amaze us even apart from this feat. After a year of unrivaled success for the Dutch supremo, the year also included another DJ first for Hardwell. He was invited as a coveted guest speaker at the UN Headquarters in New York City to talk to delegates about the humongous cultural impact of his ‘World’s Biggest Guestlist’ event in Mumbai had with his United We Are Foundation! Read more about his efforts and the 2017 edition of the event here!
Apart from Hardwell literally stealing the show, the man of the hour was Lewis Hamilton who took away the World Championship title for the fourth time, making him the most successful British F1 driver of all time! The race however was won by Red Bull’s Dutch driver, Max Verstappen. Ofcourse, the two dutchmen had to team up for a picture after the shenanigans.
Looking back at the stellar opportunity and performance Hardwell reflected saying,
“Being asked to be a part of a world first for F1 was a very special feeling. It was an honour to be invited by Heineken and Formula 1 organisation to play an F1 podium for the first time in Grand Prix history. It was a thrill to be there on race day and I loved every minute playing for to the F1 fans in Mexico City on the Grand Prix on Sunday!”
In case you missed it, you can check out the Live stream of the epic event from Hardwell’s Facebook page below and relive the fantastic and historic hour long set!