Sweden is home to some of the most iconic pop culture phenomenons including Spotify, Candy Crush, Skype, Swedish Fish, and ABBA. Now, two of the Nordic country’s most famous brands, IKEA and Swedish House Mafia, are collaborating to remix the signature IKEA FRAKTA bag.
Launching this fall, the collection will not only feature three new takes on the FRAKTA bag, but will also provide more than 20 furniture pieces, interior solutions, and accessories for up-and-coming music artists with limited means but unlimited creativity.
Fashioned in Swedish House Mafia’s signature all-black style, the collection is built for the functional needs that music creators have while on the go. It includes a bag for cables, cords, and other necessary accessories, a laptop bag, and one larger bag for vinyl records.
Listen to Rich Fayden's Ominous Rework of Bobby Brown's "Don't Be Cruel"
The chart-topping 1988 R&B classic has received a hypnotic slap house remix.
Watch Flume and Toro y Moi's Insane Cover of Bag Raiders’ "Shooting Stars"
It's quite "The Difference."
Watch Apple CEO Tim Cook Control Diplo's Cryo Blasts In Vegas
Cook made his way over to XS Nightclub at the Wynn, where he joined Diplo onstage for a rare moment.
“FRAKTA is one of those IKEA classics that everyone has,” says Swedish House Mafia in a press release shared with EDM.com. “We wanted to do our take on it from a music creation perspective depending on what type of gear you carry with you on the go.”
With this partnership, IKEA and Swedish House Mafia are making everyday life easier for music creators and enthusiasts. The three remixed FRAKTA bags are just the first products to be revealed from the upcoming collection. More products from the collaboration for music creators will be revealed during IKEA Festival at BASE in Milan on June 9th for Milan Design Week 2022.