House music pioneer Jesse Saunders dropped in on Reddit for an Ask Me Anything Q&A, offering up his perspective on the state of the music industry in 2020 and what he sees coming next.

Saunders, a Chicago native credited as "the originator of house music," made history in 1984 with "On & On," the first house music record ever recorded and pressed on vinyl. Now over three decades into his illustrious career, Saunders has endless wisdom to impart, derived from his propensity to wear many hats as a music and film producer, record company executive, and radio show host.

Many fans and professionals alike are wondering how the pandemic will affect the future of music festivals. It was a question on the minds of r/electronicmusic subscribers, and Saunders didn't hesitate to respond. "I think the festival scene got a bit too big for its britches and will be brought down-to-earth when things get somewhat back to normal," Saunders weighed in. "What we have to remember as electronic music lovers is that no person, thing, club or entity is bigger than the music!"

Later in the AMA, Saunders doubled down on his sentiments. "I see things going back to the beginning when going out to dance and hear music were only just about DANCING and listening to MUSIC!"

In Saunders' view, the marketing and business sides of electronic music have created incentive for people to be seen rather than dance and appreciate the art form itself. "A break from festivals was a much needed reset. Events will have to go back to the basics," he wrote. "DJ booking prices had gotten way out of hand, and consequently so did ticket prices. I believe that supporters should pay a reasonable price to enjoy someone playing mostly other people's music. If anyone should make 5 or 6 figures it should be the artist singing the song...not the DJ!"

As many festival and event organizers have begun to set their preparations for return in 2021, it will be interesting to see how dance music comes out on the other side of this industry-wide reset.

You can dive into Saunders' full Reddit AMA here.





Big Grizmatik Could See a Reunion In 2020

One of dance music's most successful supergroups could see a reunion.

GridLife Music Festival

GridLife Pioneers a Cross-Cultural Movement Between Music Festivals and Motorsport Events

GridLife is pioneering a cross-cultural movement by combining world-class festival production with an innovative and industry-leading motorsports experience.

EDM supergroup Swedish House Mafia (comprised of Sebastian Ingrosso, Steve Angello and Axwell) during a 2019 performance at Tele2 Arena in Stockholm.

Swedish House Mafia Go Dark On Social Media

Swedish House Mafia have our attention.


"Songs are Forgotten": Danny Howard Says the Pandemic Impacts Longevity of Music Releases

The music industry is changing in the pandemic era in ways previously unanticipated.


Techno Pioneer Pascal F.E.O.S. Dead at 52

The producer, label head, and techno pioneer has passed away following his battle with cancer.

Black and white photo of Swedish House Mafia members Steve Angello, Sebastian Ingrosso and Axwell.

Are we going to see Swedish House Mafia at this year's Ultra?

Huge announcement coming, or just a clever PR stunt?

Road to Ultra - Taiwan

Madeon to Make Long-Awaited Ultra Music Festival Return in 2020

Madeon will return to Ultra Music Festival at long last.