Following in the footsteps of overnight short-form video disruptor TikTok is a relative newcomer to the social media landscape called Triller. There appears to be smart money behind it as well, with thought leaders from the worlds of hip-hop, EDM and pop among its next investors.

Proxima Media raised $28 million in funding for the endeavor two months ago in a Series B round. They have now announced a second round of investors as well as strategic partners including EDM industry figureheads like Marshmello, his manager Moe Shalizi, and Ash Pournouri, who formerly managed the late Avicii. Among Trillers other new investors are The Blueprint Group CEO Gee Roberson and XO Records CEO Sal Slaiby in addition to artists like The Weeknd, Kendrick Lamar, Lil Wayne and Tyga.

Triller offers video editing tools to simplify vlogging and music video editing, among other features. The platform has licensing partnerships with the "big three" record labels, and claims to be experiencing growth of 500% month over month. 

Of Triller's 75 million users, 26.5 million reportedly use it monthly on average.

Recommended Articles


Elephante Explores Self and Sonic Identity In New Album, "Heavy Glow"

Marking Elephante's debut with 88Rising, the 10-track album dives deep into genre-bending blends of indietronica, future bass and rock.

deadmau5 Playlist Picks: deadmau5, Above & Beyond, Cosmic Gate and Markus Schulz [9/20/21]

It's EDC Week and we've updated our Spotify playlists to get hyped for an unparalleled slate of performances happening at Élia Beach Club this weekend.

H/T: Music Business Worldwide

Follow Triller:



Anonymous DJ/producer Marshmello and his manager, Moe Shalizi, sitting on steps by a palm tree.

BREAKING: Marshmello, Jauz, Ookay and Slushii are Now Signed to The Shalizi Group

The name of Moe Shalizi's new management company has come to light.

demi lovato marshmello

Watch Demi Lovato and Marshmello Perform Live from the Troubadour for Save Our Stages Fest

Save Our Stages has raised over $1.2 million for the NIVA Emergency Relief Fund.

spotify-mobile 2

Spotify Files Patent for Short-Form Video Sharing Akin to TikTok

Spotify's latest vision is an indication the company has been taking notes from its competitors.


Marshmello's Rise to Stardom Chronicled in YouTube Artist Spotlight Series

Martin Garrix, Tiƫsto and more were interviewed for "Marshmello - More Than Music."

Photo of anonymous DJ/producer Marshmello walking.

Marshmello Kicks Off New Video Series with "How To: BIBA Dance" Tutorial

Five months after his Pritam and Shirley Setia collab, Marshmello is teaching his fans how to do the video's famous dance.

Press photo of Marshmello leaning on a reflective surface.

Marshmello Deletes All Posts from His Instagram Account

What could Marshmello have in the works?