Marshmello is unpredictable, to say the least, but a new submission by the producer to the Trademark Trial and Appeal Board may provide insight into the plans for his next venture.

L'Oréal received pushback from the masked music producer over the company's request to trademark "The Marsh Mellow" for a forthcoming makeup-related product. The opposition brief alleges L'Oréal is not only using the phonetic equivalent of Marshmello's name, but states they are infringing on the artist's natural zone of expansion covered by his own trademark.

At this point you may be wondering how a dance music producer could claim that a makeup brand is infringing on his business. The two industries are entirely unrelated. That's where things get interesting.

The brief goes on to state, "Marshmello, through related entities, sells or intends to sell health and beauty products, including make-up." Although the Marshmello trademark does not currently cover makeup preparations specifically, he has filed applications to register "The Mello Brand," which would cover a variety of Marshmello merchandise brands all spun off from his alias.

Recommended Articles

Boys Noize Polarity - album art

Boys Noize Defies Odds with Antithetic Album, "+/- (Polarity)"

The project is a patchwork of underground techno, industrial, and jack house.

Soundstorm

Saudi Arabia's Largest Music Festival, SOUNDSTORM, Announces Return With Over 150 Artists

MDLBEAST continues to think bigger, and are putting their money where their mouth is with their biggest lineup to date.

At this point, Marshmello is well on his way to establishing a diversified commercial enterprise around his image. The famed electronic music producer is the face of Stuffed Puffs marshmallows, has launched an animated YouTube series called Mellodees, and is clearly interested in pursuing additional ventures well beyond the realm of music.

While L'Oréal appears to have disrupted some of the artist's forthcoming plans, the Marshmello empire is still in the early days. L'Oréal has until December 7th to respond to Marshmello's opposition. 

Source: Law360

FOLLOW MARSHMELLO:

Facebook: facebook.com/marshmellomusic
Twitter: twitter.com/marshmellomusic
Instagram: instagram.com/marshmellomusic
Spotify: spoti.fi/3eeTJuD

Related

03-Marshmello-2016-Press-cr-Bellnjerry-Billboard-1548

Marshmello Plays Pass The Beat with Multi-Platinum Producers

Marshmello is staying creative in quarantine.

marshmello

Judge Rejects ARTY's Copyright Lawsuit Against Marshmello Over "Happier"

Russian dance music producer Arty alleged that Marshmello lifted the melody of 2018's "Happier" from one of his 2014 remixes.

2048_2048

Marshmello's Mobile Game Features New Music From Joytime III

Fans of Marshmello can hear his new album via this game.

0329-marshmello-truck-getty-4

Marshmello Shows Off Custom Ride in New Video

Marshmello has a new truck fit for a superstar DJ.

A side-by-side photo of DJ/producers ARTY and Marshmello (left to right).

Marshmello Calls Lawsuit by ARTY "an Exercise in Futility"

Marshmello is aiming to have ARTY's lawsuit thrown out of court.

marshmello-1

Marshmello Releases 2019 Year End Mix

Marshmello's recapping his biggest year on record yet with the help of some friends.

Press photo of Marshmello leaning on a reflective surface.

Marshmello Deletes All Posts from His Instagram Account

What could Marshmello have in the works?

Marshmello

YouTube's Artist Spotlight to Feature Marshmello in New Mini Documentary

YouTube Music is taking fans behind the scenes of Marshmello's success.