Skip to main content

Taiwanese hardware manufacturer MIDIPLUS made a faux pas that likely lost them potential business in the Western world. The product design and accompanying literature for their Mirror audio interface has elicited outrage for its overtly sexist overtones.

As can be seen in Mirror’s page on the MIDIPLUS website, it’s toylike product design is meant to mimic that of a makeup box. In broken English, the verbiage below touts it as an “audio interface specifically designed for females” inviting visitors to “twirl the colorful eye-shadow shaped knobs [sic]” and “glance at the equalizer LED.”

The advertisement has generated backlash from the electronic music community, with female DJ/producers among the most vocal. “You might as well make a CDJ that looks like a stove,” tweeted Chicago DJ/producer The Black Madonna.

“I genuinely know my way around an audio interface better than eye shadow so this terrifies me on multiple levels,” tweeted U.K. artist Shura.

Scroll to Continue

Recommended Articles

Untold Festival 2022 (Julien Duval)

UNTOLD Wraps Up Explosive 2022 Festival In Romania’s Cluj-Napoca

One of Europe’s largest dance music gatherings, UNTOLD Festival returned with a bang in 2022.

Squambhala 1

ThumpTown Festival Slated for Explosive B.C. Debut In August 2022

The boutique music festival aims to reimagine independent B.C. music gatherings in an unmatched way.

fisherig

Watch FISHER Play Peek-a-Boo With His Baby Goddaughter at a Rave In France

The wholesome moment was one of many for Minnie, who recently joined her Grammy-nominated godfather on his jet-setting tour.

Taiwanese attitudes towards women’s rights extend back over 100 years to when they adopted Japanese marriage laws while under the latter country’s rule. Although revisions made to family law around the turn of the millennium have improved matters, many of the country’s cultural norms would still be considered misogynistic in the context of the Western world.

MIDIPLUS has not publicly responded to any outcry over the Mirror audio interface at the time of writing.

Related

A black-and-white press photo of Melbourne DJ/producer Will Sparks.

Will Sparks Apologizes for Ultra Australia Misconduct

Will Sparks has responded to allegations of verbal abuse and physical intimidation.

Levitation Jones Removed from Aisle 5 Show Following Ketamine Controversy

"I'm a recovering addict and huge advocate for safe and responsible drug use."

A photo of Canadian DJ/producer deadmau5 A.K.A. Joel Zimmerman performing on his Cube stage concept.

deadmau5 Shares Initial Rendering of Cube 3.0 Stage Concept

deadmau5 will debut the Cube 3.0 at Ultra Music Festival 2019.

Dabin and Illenium

Illenium Responds to Dabin Guitar Smashing Controversy

Illenium took ownership of Dabin's stunt and posted a guitar smashing video of his own out of solidarity.

General

Pro Audio Forum Gearslutz Will Rebrand as Gearspace Following Name Controversy

“Our aim is for the new name to be more inclusive and better suited to professional environments and the audio education world."

A photo of DJ/producer Martin Garrix (real name Martijn Garritsen) during a performance.

Martin Garrix Sparks Fan Speculation with Mysterious Website Update

The Martin Garrix website has been given an interesting makeover.

General

Organizer of Controversial "ReUnite" Desert Festival Shares GoFundMe After Reports of a Fatality at the Event

The rave made headlines after it allegedly masqueraded as a protest amid the ongoing coronavirus pandemic.

rezz

Rezz Reveals Cryptic Online Countdown Timer

Nobody knows what Nightmare On Rezz Street could be as of yet.