It's no secret that Marshmello is a massive brand. Between his long list of music awards and big name collaborations, the anonymous DJ/producer has emerged as a symbol of modern electronic music. If his manager, Moe Shalizi has his way, he may even wind up on the New York Stock Exchange.
According to Forbes - who just made Marshmello the cover story of their annual "30 Under 30" feature - the "Alone" producer earned $44 million in the past two years. Shalizi projects that he'll earn $50 million in 2019, putting him on par with Calvin Harris - whom the publication has declared the highest-paid DJ in the world six years in a row.
Apparently, Shalizi has even higher hopes for his artist. “We always talk about taking Marshmello public one day,” he told Forbes, referring to incorporating the masked DJ as a company whose equity share could be bought and sold by the public. "He can do anything."
Shalizi's lofty ambition may prove little more than a boastful claim. Even if the unorthodox plan somehow made it past the SEC's review process, the potential for an IPO to backfire would likely outweigh the business model's potential for growth. Then again, it wouldn't be the first time Marshmello broke ground as a music industry case study.
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The Forbes piece also cited Brazil and Singapore as two of Marshmello's biggest markets. Following a performance at XS in Las Vegas on Friday, November 9th, he will continue his tour with gigs in Germany and Russia.
H/T: EDM Sauce