SoundCloud is rolling out its latest SoundCloud Premiere product, "Promote on SoundCloud," It's a new premium marketing product for creators and artists. 

With Promote on SoundCloud, artists will now have the ability to set budgets towards promoting their songs, and target audiences they aspire to reach with their music. Such a program was previously missing on the platform. SoundCloud creators generally relied on other content creators and aggregators reposting their songs in order to expand their reach on the platform. 

In one fell swoop, SoundCloud is empowering creators and creating another much needed revenue stream for the Berlin-based company. The move marks SoundCloud's latest effort to increase the value of their premium accounts, an initiative the company has been aggressively pursuing.

In February, SoundCloud began integrating distribution services to all major music stores within its platform. Prior to that, the world's largest open audio platform expanded content monetization capabilities to encompass premium users who meet the platform's monetization criteria

A premium SoundCloud Go Unlimited account, which offers access to SoundCloud's Premiere Suite of products including the new self-serve promotion tool, will cost users $12 per month. 

Related

SoundCloud logo orange over white background.

SoundCloud May Soon Give Artists Payouts for Remixes of Their Songs

SoundCloud will partner with Dubset to develop remix monetization tools.

soundcloud

SoundCloud Adds Distribution Services for Premium Accounts

SoundCloud distribution will be available to SoundCloud Pro and SoundCloud Pro Unlimited users.

soundcloud

SoundCloud Launches Performance Integration with Pioneer DJ

DJs can now stream SoundCloud's catalogue through their Pioneer performance software

soundcloud

SoundCloud Exceeds $200M In Gross Annual Revenue for the First Time

SoundCloud has overcome some critical headwinds in order to post new company record revenues.

The SoundCloud logo in white over orange.

SoundCloud Comes Under Fire for New Artist Contract

The deal offered by SoundCloud hasn't been received positively across the board.

soundcloud

Soundcloud Launches Long-Awaited Mobile Uploads Feature

It's the latest in a string of mobile capability updates.

soundcloud

SoundCloud Reconfigures iOS App in New Update

SoundCloud is stepping up their mobile app.

soundcloud

SoundCloud Hits Content Milestone of 200 Million Tracks

SoundCloud remains the largest open audio platform.