Spotify is stepping up their game by announcing their latest artist friendly feature. Rather than the headache of going through a label, independent artists will have the freedom to upload their music straight to the platform. This will eliminate the third party fees that smaller artists have to go through to get their music on the streaming service. Goodbye Tunecore.
Similar to SoundCloud, artists can upload their music, artwork and add additional information. The only difference is that the music won't be available immediately, the artist will have to pick a release date.
As of right now, you have to be invited to the program but we have a feeling that won't last very long. They are in the early testing stages of the feature but hope to make this available to all artists as soon as possible.