There's being an influencer, and then there's being Steve Aoki. There aren't a great many entertainers who could get a delivery service to feed the homeless with a single tweet, but that happens to be exactly how he started an unexpected partnership with Postmates.
Yesterday, the online delivery service took to Twitter to encourage its followers to send them holiday wishes (shortly after publishing a blog post to the same effect). The only requirement was for them to include the hashtag #BetterThanSanta for a chance of getting their wish granted.
Enter Aoki. Whereas much of the Twitterverse got a case of the "gimmes" after reading Postmates' tweet, the Dim Mak label head saw an opportunity to cross brand while giving back to the community. When he called upon them to grant his wish to deliver Pizzaoki pizzas to the underprivileged, they emphatically agreed.
Aoki launched Pizzaoki earlier in the year, and already appears eager to expand upon the tongue-in-cheek brand. The delivery-only service may soon open physical locations, and its partners have announced plans to expand into San Francisco, Oakland, Berkeley, Boston, Chicago, Miami, and New York City.
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H/T: EDM Sauce