A survey conducted by marketing firm Fractl has drawn surprising inferences about some of the world's biggest festivals. Attendees of Woodstock, Electric Daisy Carnival (EDC), Ultra Music Festival, Burning Man and others offered up data that, while preliminary at best, contradict some of the notions surrounding such events.

For starters, despite Burning Man's reputation as a "transformative" gathering, only 73.4% attendees surveyed for Music Festival Experiences Analyzed Over Time reported life-changing experiences. By comparison, 74.5% said the same of EDC and 78.4% said the same of Ultra.

An infographic on music festival experiences funded by Cloud Cover Music.

Burning Man did come out on top in two other categories. More of the surveyed attendees admitted to having partaken in drugs and alcohol than those of other events, and it also ranked as the most conducive to new friendships. Meanwhile, EDC beat out all the other festivals as most artistic and spiritual based on their responses.

Recommended Articles

EDC Las Vegas 2019 aerial shot

Here Are the EDC Las Vegas 2021 Set Times

Check in here to find out when your favorite artists will perform at the biggest rave in North America.


Man Sentenced After Admitting to 13 Counts of Voyeurism at U.K. Music Festival

Christopher Bicourt, 44, reportedly privately filmed numerous attendees at Warm Up Festival for his own gratification.


Haywyre Drops Remix of Ending Theme From Anime Series "86": Listen

The Grammy nominee's remix of SawanoHiroyuki[nZk]:mizuki's original was released on Sony Music's Sakura Chill Beats.

An infographic on music festival experiences funded by Cloud Cover Music.
An infographic on music festival experiences funded by Cloud Cover Music.

Music Festival Experiences Analyzed Over Time should not be taken at face value, however. Cloud Cover Music funded the study, and the background music streaming platform arguably stands to gain more from the findings generating buzz than from them leading to statistically conclusive discoveries. The responses of only 665 festivalgoers were included - an even smaller number than the already cursory sample sizes used in previous studies conducted by Fractl

At that, the number of participants who attended each individual festival was even smaller. The infographic itself discloses out that only 17 respondents who attended Woodstock were surveyed to determine that the iconic 1969 festival averaged most life-changing at 82.4%. A spokesperson on behalf of Fractl told EDM.com that only 65 Burning Man attendees' answers derived the event's own figure - although to the content marketing agency's credit, it does fall quite close to findings published in 2016 by the Black Rock City Census.

The full Music Festival Experiences Analyzed Over Time study includes other data gathered from the 665 respondents, and it at least highlights how compelling the findings of a more conclusive study could be. Read the rest of the infographics on the Cloud Cover Music website.


A computer graphics rendering of the Temple of Direction at the 2019 edition of Burning Man.

Burning Man Announces The Temple of Direction for 2019 Edition

The Temple of Direction has been selected for next year by Burning Man Arts.

Ultra Music Festival Stage

Ultra Abu Dhabi Postponed Amid COVID-19 Travel Restrictions

The debut of Ultra Abu Dhabi will not go as planned because of the new coronavirus.

Ultra Music Festival Stage

City of Miami Faces Lawsuit over Ultra Music Festival amid Continued Contract Delays

Ultra Music Festival's 2020 return to Bayfront Park is being met with resistance from locals.


Burning Man 2020 Theme Revealed

2020's Burn will exploring the concept of "Multiverse."

A photo of fireworks going off above EDC Las Vegas courtesy of Insomniac photographer Jake West.

Lineup by Day Announced for EDC Las Vegas 2020

Electric Daisy Carnival's flagship event will return to the Las Vegas Speedway May 15th-17th, 2020.


Elon Musk Tweeted a Burning Man Meme Referencing Man Who Stormed Congress In Horned Helmet

"This is what happens when you cancel Burning Man," the meme's caption reads.

burning man

Burning Man Organizers Share Update on COVID-19 Contingency Plans

Another gathering’s organizers are singing a different tune as coronavirus concerns escalate.