We sense something great is coming. Swedish House Mafia posters have been spotted throughout London, suggesting an Adidas collaboration in the works. Three Adidas logo signs appear on the poster and also contains an address that leads to a local Adidas shop. Earlier in the year, they joined forces with Nike so we see another surprise merchandise collab on the horizon.
Are we going to see Swedish House Mafia at this year's Ultra?
Huge announcement coming, or just a clever PR stunt?