Lady Gaga has enlisted two of EDM's more underground personalities to help with the launch of her new beauty brand. HAUS LABORATORIES has unveiled with a minute-long advertisement synced to music produced by Tchami, Boys Noize and BloodPop®.
HAUS LABORATORIES' stated mission is promote self-love, making the case that "beauty is how you see yourself." The accompanying song fuses elements of acid house and trap music in a way that only the aforementioned producers could pull off.
Tchami and Boys Noize need no introduction to EDM fans. The former is often credited as having originated the future house genre, and the latter has honed in on a unique style of techno that has afforded a wide international audience.
BloodPop®, on the other hand, has contributed more to music behind the scenes. Among the higher-profile songs on which he's credited are releases by Justin Bieber and Madonna.
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Lady Gaga has announced that pre-order for something from HAUS LABORATORIES will be available on July 15th. For more information, sign up for updates on their official website.