Ultra Music Festival's sustainability plan dubbed Mission: Home will return in 2020 after a successful debut this year. The initiative's goal was to encourage recycling and adopt the principles of "Leave No Trace" and single-use plastic reduction to minimize the three-day event's environmental impact.
Music festivals have long been targeted as hotspots for hyper consumption. When Ultra announced their sweeping initiative to engage vendors and attendees alike in helping to reduce environmental impact to the festival's new Virginia Key location, the community responded in kind.
Collectively, Ultra's "Mission: Home" was responsible for converting 31% of the festival's total waste into recycled or composted material. This translates to 60,360 pounds of material diverted from landfills.
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It's a considerable decline compared to the number of arrests made at the festival's 2019 edition.
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The dazzling drone display celebrated not only the 25-year anniversary of EDC, but also the brand's momentous return after a turbulent 2020.
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The song, dubbed "Picture," is a euphoric rush of future bass bliss.
Putting on Ultra is no small feat. The Miami flagship festival hosted 170,000 attendees in 2019. While the event does not currently have a set 2020 location, it is encouraging to know that organizers aim to continue raising the bar when it comes to developing the most sustainable practices possible within the festival scene.