Fyre Festival has found its way back into world's collective crosshairs following the release of documentaries Fyre Fraud and Fyre: The Greatest Party That Never Happened, and even pizza chains are getting in jabs. Villa Italian Kitchen has announced the Festival Pyzza, a Fyre-inspired "luxury pizza experience" that costs an intentionally steep $25.

"Made with only the finest fresh ingredients available," reads a post to Villa's Facebook page, "including sauce made from California tomatoes, hand-stretched dough and premium individually-packaged processed cheese product." As can be seen in the accompanying photo, the latter ingredient is lazily placed atop each pizza slice as a reference to the photo of a cheese sandwich that made its rounds on social media following the Fyre Festival disaster

In case it wasn't obvious from the $25 price tag, the new menu addition is more of a publicity stunt for Villa Italian Kitchen than anything else. Their refusal to break character is admirable, however. “When you have a product that’s actually good, you don’t need influencers to lie on your behalf to help sell it,” Andrew Steinberg, Chief Operating Officer of Villa Restaurant Group, told Vice.

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Fyre Fraud and Fyre: The Greatest Party That Never Happened are available on Hulu and Netflix, respectively.

H/T: Vice

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